If you look the word “tacky” in the dictionary, you’ll get “characterized by lack of good breeding… In short, having a bad taste. As a budding businessperson, you wouldn’t want your business to be associated with that awful word, agree? Now, imagine if you own a classy restaurant that serves good food, fine wine and cozy ambiance. Now mix that with a bad signage, what do you think customers will say about you and your swanky fine dining hub?
WHAT’S WITH THE SIGN? A good straightforward business signage will effectively help in building your professional business credibility.
You see, it’s difficult to build up a reputation, particularly when it comes to handling business. But it’s easy enough to destroy it, that even a small signage issue could ruin everything because of its bad taste. No one is to blame but you. So before checking and replacing your business sign, here are some tips you might want to consider these tips on avoiding tacky practices and strategies for your business signage.
Let’s make this a concrete example, since we’re talking about “lighting”. Say, you own a lights and fixtures shop. But then, you can’t even afford to change the lights of your signage. This will impose a bad reflection to your business because for one thing, you don’t even have the decency to replace the lights of your own sign. This is in utter bad taste, right? In installing your sign, make sure it is well-lit and visible enough for the public to see. It is better if you use LED sign because it is more efficiency in terms of dynamics and energy consumption.
The fastest way to throw away your business’ classy credibility is to use a makeshift signage using cardboard. Instead, you may use LED board and install it by the window for a short time while your signage is being repaired or replaced. In addition, you may also employ a chalkboard signage (this works especially for coffee shops and diners).
Having a bad signage is quite a major turn-off. Don’t commit this mistake, otherwise your business “creds” will hike down a couple of notch or so. And chances are, even your “regulars” will turn their backs on you because of a simple tackiness. So much for being in such bad taste, it’s time to take down your current signage and install a new one.
WHAT’S WITH THE SIGN? A good straightforward business signage will effectively help in building your professional business credibility.
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| WHAT’S WITH THE SIGN? A good straightforward business signage will effectively help in building your professional business credibility. |
You see, it’s difficult to build up a reputation, particularly when it comes to handling business. But it’s easy enough to destroy it, that even a small signage issue could ruin everything because of its bad taste. No one is to blame but you. So before checking and replacing your business sign, here are some tips you might want to consider these tips on avoiding tacky practices and strategies for your business signage.
Use the Perfect Font That Best Suits Your Business
Fonts like Comic Sans and Bradley Hand will never make it to the golden gates of being classy, so don’t even think about using it. Meanwhile, common fonts such as Helvetica, Trajan and Impact are way too overused, not to mention close to being tacky and amateurish, especially if not utilized right. Instead, come up with a font that will complement your business. You own a computer shop? Use a minimalist yet formidable font to accompany your logo; You’re in the fastfood business? Use a large, inviting font with little shadow/overlay effect to emphasize a homey, wholesome and welcome-y vibe. The keypoint here is to make your signage correlate with the nature of your business.Use a Well-Lit Signboard Accordingly
Let’s make this a concrete example, since we’re talking about “lighting”. Say, you own a lights and fixtures shop. But then, you can’t even afford to change the lights of your signage. This will impose a bad reflection to your business because for one thing, you don’t even have the decency to replace the lights of your own sign. This is in utter bad taste, right? In installing your sign, make sure it is well-lit and visible enough for the public to see. It is better if you use LED sign because it is more efficiency in terms of dynamics and energy consumption.
Avoid “Punny” Business Names
Unless you intend to your business to be funny (which is apropos for comic book stores, barbershops and the likes), then carry on. But don’t get this the wrong way, punny business names and signages are funny, at times effective. But if you want your patrons and potential customers to take your biz seriously and look up to you as a “professional” businessperson, then you may want to consider use another business name. Make it simple, straightforward and of course, original.Never Use Cardboard or Paper as Substitute/Makeshift Signage
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| Writable LED board is as good as having a traditional chalk board as a substitute in the event your main business signage conks out |
The fastest way to throw away your business’ classy credibility is to use a makeshift signage using cardboard. Instead, you may use LED board and install it by the window for a short time while your signage is being repaired or replaced. In addition, you may also employ a chalkboard signage (this works especially for coffee shops and diners).
Having a bad signage is quite a major turn-off. Don’t commit this mistake, otherwise your business “creds” will hike down a couple of notch or so. And chances are, even your “regulars” will turn their backs on you because of a simple tackiness. So much for being in such bad taste, it’s time to take down your current signage and install a new one.
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