Make Your Business Signage Noticeable

Imagine if your hole-in-the-wall coffee shop is sandwiched right between two other establishments that has nothing to do with coffee. Not that they try to block off potential customers from coming to your joint. Despite your business is situated in a perfect location to reach your target market, it just seems that your shop is somehow unnoticeable to the public...Virtually invisible, if you may. What could possibly be a problem?

Perhaps, what you need is a signage revamp.

As posted last week on this blog, business storefront signage is a huge factor in promoting and introducing your business. It basically becomes your business’ identity for your customers to recognize your brand. That’s why in case you are currently experiencing the sited example above, it is clearly a “sign” that you need to do something to make passersby notice your business signage. Here are some ideas:

1. Be Bold Enough – Use bold letters to emphasize your signage. Along with the right color palate, make sure the backdrop contrasts to the letters to superimpose your business name.

2. Size Matters – Assuming that you have a decent design for your business signage but it looks as though people still aren’t noticing your business. Maybe the size of your signage is too small for the people to see. Go for a larger scale instead.

3. See it From Such Great Heights – The higher your signage, the more people will see it. Hence, more potential customers will be compelled to visit your place. But see to it that the size of the font is proportioned to the height to ensure visibility even from afar.

4. Be More Graphic – Graphics in business signage can make a big difference in terms of pursuing customers to check out your business. You can add moving elements or strategic lighting to exude a warmer vibe and welcoming aura to your store. However, do not over-do it as it will only make your signage look cluttered.

5. LED-ify Your Signage – Dynamic LED signage such as programmable LED signs, LED boards and scrolling signs can draw the public’s attention to your shop. LED signages not only can add color to your store, you can also infuse a little creativity by putting “punny” quotes, what’s today’s specials and even little doodles.

6. Position Your Signage Strategically – Of course, none of your effort would ever work if your business signage is located in a low-key spot. Make sure to place and position your signage somewhere visible to the public.

Comments

Boost Convenience Store Sales This With Scrolling LED Signs

This holiday season, boost your sales with programmable LED signs. When it comes to convenience stores and gas stations, capturing attention is everything. Whether trying to lure travelers from the highway or attract locals stocking up for a long weekend, a scrolling LED sign could be the game-changer. Especially during the holiday season, when people are on the move and in search of gifts, snacks, or a quick fuel stop, your LED sign can drive foot traffic and sales. With the right strategy, you can use programmable LED signs to spotlight seasonal promotions, limited-time snacks, and gift cards. Here are some effective ways to use LED signs that can boost your business during the holiday rush. #1 Highlight Limited-Time Holiday Snacks One surefire way to grab attention is by promoting seasonal snacks or drinks. Think pumpkin spice lattes in the fall or peppermint hot chocolate around Christmas. Use your LED sign to promote these limited-time offers with catchy phrases like "Try Ou...

How Amusement Parks Can Use Scrolling LED Signs for Holidays

Brighten up the holidays with programmable LED signs and attract more visitors. Amusement parks are already fun, but during the holiday season, they can turn into magical places full of lights, attractions, and festive vibes. If you want to grab visitors' attention and make sure they don't miss out on anything, programmable LED signs are your best bet. These bright, customizable scrolling LED signs can be used in so many ways to make your park the place to be for families during the holidays. Here are some cool ways to use them: #1 Promote Holiday Events in Real-Time Imagine walking into an amusement park and seeing a huge LED sign saying, “Santa’s Workshop Open Now!” or “Snowball Fight at 5 PM!” With LED signs, you can change messages on the fly, making sure visitors know what’s happening and when. Since the signs feature animation modes and can display simple graphics, they make it even more exciting to see what’s coming up next. Whether it’s an ice-skating event or a ho...

Spring Allergy Alerts: How Pharmacies Can Use LED Signs

Learn how your pharmacy can help the community with programmable LED signs during allergy season. Spring brings longer days, warmer temperatures, and, unfortunately, a spike in allergies. With pollen counts rising, pharmacies have a unique chance to help customers stay informed and find relief. Programmable LED signs are an effective way to display real-time allergy alerts, promote medications, and share health tips. Unlike traditional signage, these LED-powered signs grab attention with dynamic scrolling text and animations, making them perfect for engaging passersby. And without further ado, here are eight ways pharmacies can maximize their scrolling LED signs during allergy season: #1 Display Daily Pollen Count Updates Allergy sufferers rely on pollen forecasts to plan their day. Displaying real-time pollen counts on an LED sign helps customers know what to expect before stepping outside. Pharmacies can pull data from reliable sources like the National Allergy Bureau (AAAIA) ...

Affordable LED Blog

Search This Blog