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Make Your Business Signage Noticeable

Imagine if your hole-in-the-wall coffee shop is sandwiched right between two other establishments that has nothing to do with coffee. Not that they try to block off potential customers from coming to your joint. Despite your business is situated in a perfect location to reach your target market, it just seems that your shop is somehow unnoticeable to the public...Virtually invisible, if you may. What could possibly be a problem?

Perhaps, what you need is a signage revamp.


As posted last week on this blog, business storefront signage is a huge factor in promoting and introducing your business. It basically becomes your business’ identity for your customers to recognize your brand. That’s why in case you are currently experiencing the sited example above, it is clearly a “sign” that you need to do something to make passersby notice your business signage. Here are some ideas:


1. Be Bold Enough – Use bold letters to emphasize your signage. Along with the right color palate, make sure the backdrop contrasts to the letters to superimpose your business name.

2. Size Matters – Assuming that you have a decent design for your business signage but it looks as though people still aren’t noticing your business. Maybe the size of your signage is too small for the people to see. Go for a larger scale instead.

3. See it From Such Great Heights – The higher your signage, the more people will see it. Hence, more potential customers will be compelled to visit your place. But see to it that the size of the font is proportioned to the height to ensure visibility even from afar.

4. Be More Graphic – Graphics in business signage can make a big difference in terms of pursuing customers to check out your business. You can add moving elements or strategic lighting to exude a warmer vibe and welcoming aura to your store. However, do not over-do it as it will only make your signage look cluttered.

5. LED-ify Your Signage – Dynamic LED signage such as programmable LED signs, LED boards and scrolling signs can draw the public’s attention to your shop. LED signages not only can add color to your store, you can also infuse a little creativity by putting “punny” quotes, what’s today’s specials and even little doodles.

6. Position Your Signage Strategically – Of course, none of your effort would ever work if your business signage is located in a low-key spot. Make sure to place and position your signage somewhere visible to the public.

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