For newly-opened businesses and established hole-in-the-walls as well, storefront signs, marquees and other digital signage are there not only to draw attention from the crowd, enticing them to come over and visit your shop, but also to usher them as they enter your store. Not to mention, some signages are part of some legal requirements imposed by the city government such as fire exit signs and the likes. However, what’s the point in having the most sophisticated, high-tech digital marquees and LED signboards if they’re installed behind a bundle of tree branches, by the back of the door or in some sketchy alleys, hiding in plain sight?
A strategic spot for a signage is vital in showcasing your business to the public, much to the extent of observing laws regarding safety practices within the vicinity. And overlooking this aspect by putting your sign in a secluded, close to nonexistent area simply defeats the purpose of your signage as “marketing collateral”. And unlike those large billboards soaring high above skyscrapers and rooftops, retail signages are relatively smaller, and thus should be placed in a key spot that’s visible enough for the general public to notice it.
And where exactly are these spots?
Nothing beats the old-fashioned way of using the window to cradle the name of your business. And that’s why you can never go wrong in installing your bright LED signage by the façade or window. Putting your digital marquee suspended just right above the door and/or by the glass pane is strategic and convenient enough for patrons and potential customers to see the name of the establishment. That way, you’re now instilling your brand to them and the nature of your business in a well-thought, yet effortless manner. And even for some, they include business hours inform the public their time of operation.
Think of it as your inanimate usher, telling everyone that your shop is now open for business. Aside from the joint’s name, open signs should be the second thing any/every customer has to see when passing by your store to say the least. Open signs are the ones that welcome patrons and encourage other potential guests to take a look-see inside an establishment. Customers are more compelled to enter a shop upon seeing an open sign, rather than not seeing any signage at all, so it’s best this sign should be clearly seen at least somewhere near your door or reception area.
According to Occupational Safety and Health Administration requires any establishment at least 2 egresses or exit routes (1 for some, depending on the approval of OSHA) in case of emergencies such as fire, earthquake, accidents and the likes. And part of the requirement is to have a readable, well-lit and visible signage along exit access and routes to direct evacuees where to go. So, make sure to install at least one programmable LED signage by the emergency exit to prompt customers where to proceed when disaster strikes.
A strategic spot for a signage is vital in showcasing your business to the public, much to the extent of observing laws regarding safety practices within the vicinity. And overlooking this aspect by putting your sign in a secluded, close to nonexistent area simply defeats the purpose of your signage as “marketing collateral”. And unlike those large billboards soaring high above skyscrapers and rooftops, retail signages are relatively smaller, and thus should be placed in a key spot that’s visible enough for the general public to notice it.
And where exactly are these spots?
Store’s Main Sign
The Right Spot: By The Window/FacadeNothing beats the old-fashioned way of using the window to cradle the name of your business. And that’s why you can never go wrong in installing your bright LED signage by the façade or window. Putting your digital marquee suspended just right above the door and/or by the glass pane is strategic and convenient enough for patrons and potential customers to see the name of the establishment. That way, you’re now instilling your brand to them and the nature of your business in a well-thought, yet effortless manner. And even for some, they include business hours inform the public their time of operation.
Open Sign
The Right Spot: DoorThink of it as your inanimate usher, telling everyone that your shop is now open for business. Aside from the joint’s name, open signs should be the second thing any/every customer has to see when passing by your store to say the least. Open signs are the ones that welcome patrons and encourage other potential guests to take a look-see inside an establishment. Customers are more compelled to enter a shop upon seeing an open sign, rather than not seeing any signage at all, so it’s best this sign should be clearly seen at least somewhere near your door or reception area.
Fire Exit Sign
The Right Spot: Somewhere Near the Fire Exit DoorAccording to Occupational Safety and Health Administration requires any establishment at least 2 egresses or exit routes (1 for some, depending on the approval of OSHA) in case of emergencies such as fire, earthquake, accidents and the likes. And part of the requirement is to have a readable, well-lit and visible signage along exit access and routes to direct evacuees where to go. So, make sure to install at least one programmable LED signage by the emergency exit to prompt customers where to proceed when disaster strikes.
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