Things to Consider When Buying Your LED Sign

Buying a LED sign for your business is not an easy task as it may seem to be. There are important things you should take note of as a buyer. You should also remember that purchasing a LED sign is an investment and a marketing tool to advertise your products or service to potential customers or buyers.

Thus, when buying a LED sign, one should start considering the following things:

• Viewing Distance

It is important to regard the distant between your sign and its viewers, this determine the type of LED display you will need. Longer distances require less resolution while shorter distances need high resolutions. How to determine the right LED size for a distance? According to LED manufacturers, you need 1 inch for every 30 feet of viewing distance.

• Character Height

When it comes to the characters in your LED sign, should also take note that there at least seven rows of diodes needed to make one text character. For multiple lines of text, it requires an eighth line as a separator. This means that for each line of text there needs to be eight rows of pixels, and that those eight rows together measure the required character height.

• Content

At all cost, think and put a significant content to your LED sign—something short yet catching. Such messages are likely to attract customers or buyers to your way. Contents on LED signs also let you communicate with specific messages to everyone such as a new product/service, a sale or promos.

• Business Image

Once a LED sign is installed outside of your business location, it automatically becomes a reflection of your business. LED displays convey a high tech, modern business image to simply promote and introduce people to a specific store.

• Sign Location

Sign location is critical as well. The sign's angle of view and the amount of time available to read the sign messages are important determinants in where your LED sign is placed on location.

• Attraction

Getting your customers' attention and getting your messages across is the first step in any form of advertising. So make sure to buy a LED sign that will capture your customers' attention with an effective marketing message to boot.

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