Thursday, July 23, 2015

How Can Signs Affect Your Business?

If you’re planning to operate a small business in your area or already has one, “buying a signage” is one of the basic things you should consider as an early form of advertisements. According to the Chamber of Commerce, “customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.” Thus, signs can make it easier for customers to transact business with your company.

Drawing Attention

Drawing Attention

Signs serve as a type of silent salesperson for your business. It let passersby know that you exist and help potential customers locate your business easily. According to The Small Business Connect website, studies indicate that as many as 45 percent of first-time customers who visit a business do so because they noticed the sign. Thus, one can say that business signage is still one of the best and proven ways to promote a business.


Brand Promise

Brand Promise

A business sign should convey the promise of your brand and the high standards of your business; what sets you apart from others. Signs should help you introduce and reinforce your business's brand. Constant exposure can implant your business in the minds of daily passerby and increase the chance that they will come to you when they need what you offer.


Promotions and Discounts

Promotions and Discounts

One of the best ways to attract customers is to promote a discount or sale on your product/service by using business signage. It entices people to stop in on impulse and make a purchase. Signs can help you convey short promotional information that can generate additional sales.


Significance

Significance

Signs can be an important factor of a business's overall marketing strategy. It reinforces your business’ brand and is used to draw attention to promotions and convey information about your business. Plus, its visible 24 hours a day, 365 days a year, making its effect continuous.


Benefits

Benefits

According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers. Business signs comes in different varieties such LED signs, outdoor signage, informational signage and promotional signage.

Friday, July 17, 2015

5 Simples Ways to Market Your Business


If you think you need a lot of money to succeed in marketing your business, then you may want to change your mind set. Marketing or advertising your business is not all about money, it’s about being creative. Money can indeed put you into billboards, TV commercials and online ads, but creativity and knowledge can take you anywhere. Here are some useful and simple tips to market your business if you’re on a budget.

• The Power of Social Media!

The Power of Social Media

According to The Pew Survey, conducted in the year 2014, more than 52% of Internet users regularly logged on to at least two social networks. Such popular social media networks are Facebook, Twitter, Instagram, Pinterest and Reddit. So any business that does not post on at least one platform, like Facebook, Twitter or Instagram is losing out. Many businesses have used these social media networks to reach their customers and communicate with potential buyers/clients. Besides, it’s free! The investment you just need is time!


• Flyers and Brochures

Flyers and Brochures

Brochures and flyers still help in promoting businesses especially on your business area. It's a way of introducing a kind and decent business image to the people around you, and be aware of what type of products or services you have. Just a quick tip, make sure that your flyer or brochure is catchy, has an engaging and precise advertising message.


• Start an Email Campaign

Start an Email Campaign

Make sure that your customers keep coming back to you by sending email campaigns with helpful link baits or coupon/special deal. This will keep your previous customers interested in your products and services. But always keep in mind, that too many emails may turn-off a customer. To make sure this does not happen, schedule your campaign every other month.


• Register on Google My Business

Register on Google My Business

No matter how small or big your business is, you may want to register it to Google My Business. It puts your company info on Search, Maps and Google+. It only takes a few minutes to register and it's free.


• Advertising using LED signs

Advertising using LED signs

LED signs offer advertising opportunities for small businesses. Using scrolling or programmable LED sign, you can showcase products and services, as well as keep your advertising fresh and in real time for new and existing customers. LED signs are best to use in restaurants and coffee shops.

Wednesday, July 15, 2015

5 LED Lights Myths Debunked!

LED lights have been used for a lot of things from TVs, computer monitors, new lighting systems and scrolling LED signs. However, no matter how much it is used in the industry nowadays, many people still have the wrong ideas about LED lights. So for today’s article, we’re going to debunk some of these false facts regarding LEDs.

• Myth #1: LED lights can last forever.

LED lights can last forever

LED lights can indeed last longer compare to other traditional lights including CFL, incandescent and fluorescent but they don't last forever. Like all light sources, LED sources slowly fade over time. But as stated earlier, LED can last over a period of 6,000 hours or more. Well-designed LED lighting fixtures can retain 70% of their initial output for 50,000 hours or more, depending on operating conditions and other factors.


• Myth #2: LEDs don’t give off any heat.

LEDs don’t give off any heat

Because LED produces no infrared energy, the beam of light from an LED source is cool. However, waste heat is produced within the LED itself during the conversion of electricity into light. LEDs don’t give off radiant heat, but they do need to get rid of conductive heat in order to achieve long life.


• Myth #3: LED systems cost too much.

LED systems cost too much

LEDs are really expensive but are getting cheaper at an impressive rate through the years. Although incandescent lights cost less than LED lights, LEDs last longer than them. Weighing cost and light quality, LEDs are worth considering. They are quality-wise and put out enough light for a lot of needs. Home Depot's 800 lumen Philips LED bulbs are priced at just under $40 and consume 12 watts. A 40-watt equivalent from Lighting Sciences Group, which consumes less than 8 watts, costs just under $18.


• Myth #4: LEDs are not bright enough or can only produce blue light.

LEDs are not bright enough or can only produce blue light

If you compare light output of other lightings to LED, it may seems that LED delivers less light but such comparison is inaccurate and misleading. Conventional lighting waste more light unlike LED lights. LED performs as well than other lightings, and sometimes even better, while consuming far less energy.

Another myth says that LED lights can only produce blue light, when in reality white-light LEDs can produce very nice color temperatures ranging from 2,700K to 6,500K. LEDs have a unique ability to control light to very specific spectra.


• Myth #5: LED light quality is poor.

LED light quality is poor

LEDs are about 15 percent more efficient than fluorescent lights, and six times as efficient as incandescent. "Well-designed LED lighting can retain 70% of their initial output for 50,000 hours or more, depending on operating conditions and other factors," according to LEDLightingExplained.com.

Tuesday, July 14, 2015

How to Make Your Advertisement More Attractable to Passersby



LED signs have been used way back as a marketing tool to attract the attention of passerby with the goal to turn them into customers. But making an effective marketing LED sign that will surely grab anyone’s attention is quite hard especially nowadays when people’s eyes are into their smart phones and gadgets even while walking, altogether forgetting anything in their environment. And with this as a problem, how can you impress passerby enough to stop and look at your advertisement. Well, as a passerby myself, here are some tips I may give you that can attract someone’s attention.

• Use Humor!

Use humor
In our everyday mundane routine, we rarely have time to have fun or laugh before going to our office or class. Humor is one thing that could get anyone’s attention easily. Advertising shouldn’t be boring and either is your LED sign or marketing tool. According to Mark Levitt, “Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one. The key to funny advertising is assuring the humor is appropriate to both product and customer.”

Some funny advertisements even made their rounds in the internet social media sites and even became famous, thus earning more customers. Remember the “Baby & Me” commercial from Evian? It had a million views in Youtube and was shared by many. How about Coca Cola’s and Pepsi’s advertisement war during Halloween? These are big companies but are not afraid to have some fun even in their marketing mediums.


• Make sure that your ads catch the busy eye. 

Make sure that your ads catch the busy eye

To be successful in every advertising ad you have in mind, consider these three things: (1) It should capture the attention of your potential customers; (2) it should encourage those potential customers to remember your message and (3) persuade them to actually try your service or product. Getting potential customers to buy without first developing a relationship with them may be quite hard so makes sure that your advertisement can communicate with your target audience--this is the first step to build a relationship or connection with them.


• Keep It Simple.

Keep It Simple

Another thing about advertising is to make sure that even though your ad copy is complemented with graphics and stylized text—make sure to keep the additional materials simple as possible. Get the message straight but makes sure it balances out with your design. According to Business2Community, "You wouldn't want your customers focusing on the graphics and stylized text that are meant to enhance your message, rather than the message itself."