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Showing posts from July, 2015

How Can Signs Affect Your Business?

If you’re planning to operate a small business in your area or already has one, “buying a signage” is one of the basic things you should consider as an early form of advertisements. According to the Chamber of Commerce, “customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.” Thus, signs can make it easier for customers to transact business with your company.

Drawing Attention Signs serve as a type of silent salesperson for your business. It let passersby know that you exist and help potential customers locate your business easily. According to The Small Business Connect website, studies indicate that as many as 45 percent of first-time customers who visit a business do so because they noticed the sign. Thus, one can say that business signage is still one of the best and proven ways to promote a business.

Brand Promise
A business sign should convey the promise of your brand and the high standards of your bu…

5 Simples Ways to Market Your Business

If you think you need a lot of money to succeed in marketing your business, then you may want to change your mind set. Marketing or advertising your business is not all about money, it’s about being creative. Money can indeed put you into billboards, TV commercials and online ads, but creativity and knowledge can take you anywhere. Here are some useful and simple tips to market your business if you’re on a budget.

• The Power of Social Media!
According to The Pew Survey, conducted in the year 2014, more than 52% of Internet users regularly logged on to at least two social networks. Such popular social media networks are Facebook, Twitter, Instagram, Pinterest and Reddit. So any business that does not post on at least one platform, like Facebook, Twitter or Instagram is losing out. Many businesses have used these social media networks to reach their customers and communicate with potential buyers/clients. Besides, it’s free! The investment you just need is time!

• Flyers and Brochures

5 LED Lights Myths Debunked!

LED lights have been used for a lot of things from TVs, computer monitors, new lighting systems and scrolling LED signs. However, no matter how much it is used in the industry nowadays, many people still have the wrong ideas about LED lights. So for today’s article, we’re going to debunk some of these false facts regarding LEDs.

• Myth #1: LED lights can last forever.
LED lights can indeed last longer compare to other traditional lights including CFL, incandescent and fluorescent but they don't last forever. Like all light sources, LED sources slowly fade over time. But as stated earlier, LED can last over a period of 6,000 hours or more. Well-designed LED lighting fixtures can retain 70% of their initial output for 50,000 hours or more, depending on operating conditions and other factors.

• Myth #2: LEDs don’t give off any heat.
Because LED produces no infrared energy, the beam of light from an LED source is cool. However, waste heat is produced within the LED itself during the …

How to Make Your Advertisement More Attractable to Passersby

LED signs have been used way back as a marketing tool to attract the attention of passerby with the goal to turn them into customers. But making an effective marketing LED sign that will surely grab anyone’s attention is quite hard especially nowadays when people’s eyes are into their smart phones and gadgets even while walking, altogether forgetting anything in their environment. And with this as a problem, how can you impress passerby enough to stop and look at your advertisement. Well, as a passerby myself, here are some tips I may give you that can attract someone’s attention.

• Use Humor! In our everyday mundane routine, we rarely have time to have fun or laugh before going to our office or class. Humor is one thing that could get anyone’s attention easily. Advertising shouldn’t be boring and either is your LED sign or marketing tool. According to Mark Levitt, “Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factu…