Friday, October 27, 2017

Tips for Using LED Signs More Effectively

outdoor led sign

Using outdoor LED signs is an essential medium for you to advertise your goods and services. It can also help you increase sales and help raise awareness about your company within the community.

According to US Statistics, did you know that three out of four Americans have made impulse purchases? Also, people who make impulse buys are more likely to spend a lot of money on the spot. You can take advantage of this fact and attract other undecided buyers by utilizing your LED signs more effectively.

If you’re considering using LED signs to promote your business, here are ideas that can help you use them more effectively:

Consider Location

billboard led sign

Having business signs are vital in creating a link between your business and your customers. When signs are placed in strategic locations, you can direct your customers to your business. They should be able to display store locations along with the promotions you’re currently offering.

Consider Price

LED sign pricing

You don’t need to break the bank on LED signage. All you need are signs that are affordable, easy to install and operate, and require minimal maintenance. Also, be aware of whether you’re targeting motorists or foot traffic when considering signs to buy.

Clear Branding

branding signs

Customers can only be comfortable availing of your products or services if they think you’re reliable and professional. So the signs you use should display your professionalism. Make sure that your company’s logo and other branding materials are on them. You can associate your brand with being professionals with your clear signs!

Improve Loyalty

improve loyalty

Repeat clients are the ones who are going to be the bulk of your profits. This is why you should also consider having signs inside your store that offer clear information about any loyalty rewards and other exclusive offers for your repeat customers.

Have a Specific Target

specific target sign

Like any good business strategy, it’s important that you know which market you’re targeting. This means getting to know your customers and what they’re looking for in your products and services.

With these tips, you can use your LED signs more effectively so you can get the additional sales that you’ve been targeting. For more information on LED signs and their uses, check out!

Friday, October 20, 2017

Creative Ways to Use LED Signs

Successful businesses employ methods that ensure that profit flow is favorable. One way for your business to improve your profits is through the use of effective advertising strategies. There are several kinds of ads that you can use to market your products or services. Utilizing LED signs and lights have shown to be effective means to draw attention to your business.

Other businesses have been using these light signs, so you have to be creative with how to advertise your products and services. So to help you get the advantage over your competition, here are a few ways that you can make use of your LED signs more efficiently:

Display Real-Time Information

Because you can update the display for your LED displays immediately, you can have a more dynamic display that shows real-time information about your business, products, or services. You can use this to show information like the weather.

Try Displaying Updated Wait Times

This is another way to take advantage of the real-time capabilities of LED signs. Perhaps particular products or services of yours have a time factor that customers need to consider, such as wait times in line. If you have a hot new product and there are long lines to avail it, your possible customers would appreciate knowing how long it’s going to be in line.

Public Service Announcements

Using your LED signs to convey public service announcements can help establish your business a reliable source of information to the communities you’re serving. This will help strengthen your brand.

Front Store Promotions

Because you can utilize different kinds of content for your digital signs, this a good opportunity for you to display the special offers for your products or services in front of your store. With more eye-catching storefront with your bright LED displays, you can attract the passersby.

Massive Screens for Entertainment

Another way you can attract people of your community to your brand is by using LEDs to display entertainment events. Try sporting events, movies, TV shows, or other media that you think your customers will find interesting.

With these uses, you can better make use of LED signs and lights. With effective advertising strategies, you can rest assured that your business will get the profits you’ve been targeting. For more information on advertising and LED lights, check out!

Friday, October 13, 2017

Tips for Creating Compelling Content for LED Signs

Creating appealing content for LED Signs

Using outdoor LED signs are a cost-effective way to advertise. As a matter of fact, about 50% of new customers learn about a business through clear digital sign advertising. In creating that kind of awareness, it’s necessary that you be able to generate visually appealing images and clear, compelling messages.

However, it’s important to remember that digital signs offer limited space for content. To help you create effective and compelling content for your outdoor advertising, here are a few tips for you to consider:

Keep Your Messages Short

LED Sign message should be short yet can be easily remebered.

Use Readable Fonts, Clear Pictures, and Good Coloring

Remember that the text has to be adequately read from far away. Use a readable font with modern, clean lines. Nowadays, a more minimalist look for signs is an excellent choice for your advertisements. It’s also a good idea to use good color combinations that can catch the eye and make your images clear.

Appeal to Emotion

Most purchases made are impulsive. So when it comes to your advertisement's appeal, appeal to your customer’s emotions. Tell your customers why they should buy your products or avail of your services. Be creative with this message.

Keep Your Content Fresh and Relevant

Digital signs provide opportunities to create content that is fresh, creative, and relevant. This versatility will allow you to create diverse content that people can always notice. Announce sales, anniversaries, congratulations of to your local sports team, and other announcements that are pertinent to your business.

Remember to Test Your Message

Before using your created LED Sign content do not forget to test it.

Never forget to test your new advertisement before you start using them. Depending on how it looks to you, you can change the text, color, and images to your liking. Once you’re comfortable with the design and layout, go ahead and post it!

With these tips, you can more effectively use LED signs for your advertising needs. Should you need more information on digital signs and advertising, check out!

Friday, October 6, 2017

The Advantages of Using Outdoor LED Lighting to Advertise

Advantages of Led signs for advertising

Using LED signs can help make your brand stand out from traditional advertisements like billboards. With the bright lights and rich displays, you can capture the attention of passersby better which can help you promote your brand and products.

So if you feel like print advertisements or traditional billboards aren’t working for you anymore and you would like to make the upgrade to LED signs, there are several advantages you can expect when you make the change:

You Can Get More Attention

Better displays and more vivid images are perhaps the best advantages that LED signs and lighting can provide. With richer images on display, it makes them much more visible to passersby. These kinds of signs are suitable for events with a lot of people, like festivals and fairs.

You Can Create More Content

Led Signs or lighting can make you create more content

Instead of static images, LED advertisements can allow for more creative content. You can shuffle different videos or message on the screen, or you could run specific ads for specific times of the day or events in your locale.

You Can Run Ads Anywhere

With the various kinds of content that you can display, one benefit of using LED signs is that you can control them remotely using a wi-fi connection. If you’re running the ads in New York and you’re based in Washington DC, you can upload content from there and allow it to run on your monitors in New York.

You Can Control Your Message More Effectively

If you use digital billboards, you have complete control of what messages or content you want to broadcast. For example, if you have a storefront business, you can use your LED signs to advertise about special promotions or events of your store.

You Can Save on Maintenance Costs

Digital billboards are made to last and are low maintenance. Traditional billboards that make use of vinyl aren’t as durable and can easily be damaged. The lighting on these signs might also need more maintenance compared to LED signs.

You Can Make More Out of Advertising

If you’re an ad company looking to update their ad spaces, LED signs can allow you to accept more clients. You can offer your LED display billboards for rent to multiple advertisers who can provide you with much more income than just renting a single space out to a single company.

With these advantages, it’s clear that LED billboards are the way to go. If you’re looking for LED signs that can help strengthen your brand, check out!