Tips for Creating Compelling Content for LED Signs

Creating appealing content for LED Signs

Using outdoor LED signs are a cost-effective way to advertise. As a matter of fact, about 50% of new customers learn about a business through clear digital sign advertising. In creating that kind of awareness, it’s necessary that you be able to generate visually appealing images and clear, compelling messages.

However, it’s important to remember that digital signs offer limited space for content. To help you create effective and compelling content for your outdoor advertising, here are a few tips for you to consider:

Keep Your Messages Short

LED Sign message should be short yet can be easily remebered.

Use Readable Fonts, Clear Pictures, and Good Coloring

Remember that the text has to be adequately read from far away. Use a readable font with modern, clean lines. Nowadays, a more minimalist look for signs is an excellent choice for your advertisements. It’s also a good idea to use good color combinations that can catch the eye and make your images clear.

Appeal to Emotion

Most purchases made are impulsive. So when it comes to your advertisement's appeal, appeal to your customer’s emotions. Tell your customers why they should buy your products or avail of your services. Be creative with this message.

Keep Your Content Fresh and Relevant

Digital signs provide opportunities to create content that is fresh, creative, and relevant. This versatility will allow you to create diverse content that people can always notice. Announce sales, anniversaries, congratulations of to your local sports team, and other announcements that are pertinent to your business.

Remember to Test Your Message

Before using your created LED Sign content do not forget to test it.

Never forget to test your new advertisement before you start using them. Depending on how it looks to you, you can change the text, color, and images to your liking. Once you’re comfortable with the design and layout, go ahead and post it!

With these tips, you can more effectively use LED signs for your advertising needs. Should you need more information on digital signs and advertising, check out AffordableLED.com!

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