Outdoor Advertising Tactics and Trends to Consider

As consumers ourselves, we’ll see various outdoor advertisements on a daily basis. We encounter billboards, transit ads, and other forms of other outdoor advertising materials, especially when living in the city. With that being said, all the various ads strewn across multiple outdoor mediums can make it difficult for your ads to stand out.

Mass marketing mediums like LED signs can be used to get your message across to more customers. To help you achieve your marketing goals, here a few outdoor advertising trends and tactics for you to consider:

Ensure that Your Ads are Shareable

With LED signs, you can increase the interaction between the ad and your target customers. Consider making video ads that can shock and awe people. This way, people can take a picture or video of your ads and even share them on their social media channels. Having interactive ads are a good and cost-effective way of getting your message across.

Invest in Signs that are in High Traffic Area

You may be tempted to acquire multiple cheap ad spaces rather than fewer expensive ones. This can be a mistake and you could be wasting resources. Instead of going for multiple cheap ad spaces, invest in the more expensive ad spaces because these are more likely to be in high-traffic areas that allow you to get the exposure your brand needs.

Study Your Competition

Study Your Business Competition in Signage

Study the area where you’re planning to place your ads and note which of the currently posted ads belong to your competition. You can engage in witty banter with your competitor using your ads which can increase exposure to your brand. But, don’t forget that you should be able to respond should your competition do the same.

Consider Minimalist Designs

Most outdoor ads are only looked at for a second or two so you better make sure that you make the most of that time. Keep your ads simple. Use a few words accompanied by good quality visual images that grab the attention that you’re looking for.

These are some of the tactics that you should consider utilizing for your next outdoor ad campaign. For more information on LED signs and other outdoor ad mediums, check out AffordableLED.com!

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