Outdoor Advertising Tactics and Trends to Consider

As consumers ourselves, we’ll see various outdoor advertisements on a daily basis. We encounter billboards, transit ads, and other forms of other outdoor advertising materials, especially when living in the city. With that being said, all the various ads strewn across multiple outdoor mediums can make it difficult for your ads to stand out.

Mass marketing mediums like LED signs can be used to get your message across to more customers. To help you achieve your marketing goals, here a few outdoor advertising trends and tactics for you to consider:

Ensure that Your Ads are Shareable

With LED signs, you can increase the interaction between the ad and your target customers. Consider making video ads that can shock and awe people. This way, people can take a picture or video of your ads and even share them on their social media channels. Having interactive ads are a good and cost-effective way of getting your message across.

Invest in Signs that are in High Traffic Area

You may be tempted to acquire multiple cheap ad spaces rather than fewer expensive ones. This can be a mistake and you could be wasting resources. Instead of going for multiple cheap ad spaces, invest in the more expensive ad spaces because these are more likely to be in high-traffic areas that allow you to get the exposure your brand needs.

Study Your Competition

Study Your Business Competition in Signage

Study the area where you’re planning to place your ads and note which of the currently posted ads belong to your competition. You can engage in witty banter with your competitor using your ads which can increase exposure to your brand. But, don’t forget that you should be able to respond should your competition do the same.

Consider Minimalist Designs

Most outdoor ads are only looked at for a second or two so you better make sure that you make the most of that time. Keep your ads simple. Use a few words accompanied by good quality visual images that grab the attention that you’re looking for.

These are some of the tactics that you should consider utilizing for your next outdoor ad campaign. For more information on LED signs and other outdoor ad mediums, check out AffordableLED.com!

Comments

Boost Convenience Store Sales This With Scrolling LED Signs

This holiday season, boost your sales with programmable LED signs. When it comes to convenience stores and gas stations, capturing attention is everything. Whether trying to lure travelers from the highway or attract locals stocking up for a long weekend, a scrolling LED sign could be the game-changer. Especially during the holiday season, when people are on the move and in search of gifts, snacks, or a quick fuel stop, your LED sign can drive foot traffic and sales. With the right strategy, you can use programmable LED signs to spotlight seasonal promotions, limited-time snacks, and gift cards. Here are some effective ways to use LED signs that can boost your business during the holiday rush. #1 Highlight Limited-Time Holiday Snacks One surefire way to grab attention is by promoting seasonal snacks or drinks. Think pumpkin spice lattes in the fall or peppermint hot chocolate around Christmas. Use your LED sign to promote these limited-time offers with catchy phrases like "Try Ou...

10 Tips to Maximize Holiday Sales with Programmable LED Signs

For retail store owners, scrolling LED signs can help boost sales. As the holiday season approaches, retail businesses strive to attract last-minute shoppers, and programmable LED signs can be a key marketing tool. They feature scrolling messages, flashing text, and animation modes that can advertise extended hours, highlight holiday deals, and create a sense of urgency for flash sales. These scrolling LED signs help retailers boost visibility and draw customers in during the busiest shopping season with the right messaging. Here are ten ways to make the most of them to boost holiday sales: #1 Advertise Extended Store Hours for the Late-Night Crowd During the holiday season, stores often extend their hours to cater to shoppers cramming in those last-minute purchases. Programmable LED signs are perfect for broadcasting these extended hours. Use large, bright letters and animations like flashing or scrolling to make the message stand out. A message as simple as “Open Until Midnight!” or...

How Amusement Parks Can Use Scrolling LED Signs for Holidays

Brighten up the holidays with programmable LED signs and attract more visitors. Amusement parks are already fun, but during the holiday season, they can turn into magical places full of lights, attractions, and festive vibes. If you want to grab visitors' attention and make sure they don't miss out on anything, programmable LED signs are your best bet. These bright, customizable scrolling LED signs can be used in so many ways to make your park the place to be for families during the holidays. Here are some cool ways to use them: #1 Promote Holiday Events in Real-Time Imagine walking into an amusement park and seeing a huge LED sign saying, “Santa’s Workshop Open Now!” or “Snowball Fight at 5 PM!” With LED signs, you can change messages on the fly, making sure visitors know what’s happening and when. Since the signs feature animation modes and can display simple graphics, they make it even more exciting to see what’s coming up next. Whether it’s an ice-skating event or a ho...

Affordable LED Blog

Search This Blog