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Visual Advertising Techniques That Can Boost Your Brand


The most successful brands in the world don’t just make sure people buy their products or services, they also make people adopt lifestyles. To do so, they make use of various marketing and advertising campaigns. Since most people are emotionally driven to purchase, perception is the name of the game and making your potential customers are more engaged with your brand is the key to achieving the improved sales you’re looking for.

To influence your customers’ emotions and perception of your brand, using visual cues is one of the most effective ways to do so. Here are some visual advertising techniques that you may want to consider for your billboards and LED signs:

Using the Right Colors

Using the right colors for your LED signs will boost your branding
Source: commons.wikimedia.org


Color can influence people’s buying mood. The right color and design are one of the keys to a successful visual advertising campaign. A basic understanding of the psychology of colors can help you identify which colors are going to get your customers’ attention.

Try Repetitive images

Using repetitive images for your signage will give you a brand boost to your customers
Source: commons.wikimedia.org

Repetitive images can help keep your products or services in your customers’ mind. It can help make your brand, products, or services more familiar. But be careful when using repetition in your ads, you have to make sure that you’re going to use the right amount of repetitive images or you’re going to risk your customers being tired of seeing your ad.

Attempting to Associate

accociating with your customers will make a good relation to customers and boost your brand
Source: afcec.af.mil


The concept of association has long been used in advertising. It’s using images like of people having a good time to make your customers feel like they want to use the product or service they see in your ad.

Having the Right Body Language

Having the right models and with the right gestures that suit to your stores with boost your sales and branding
Source: commons.wikimedia.org


If your ad is going to make use of other people, the right body language can make customers more inclined to avail of your products or services. When your models use the right facial expressions, stances, and gestures, you can make an effective ad.

Following the Rule of Thirds

Using horizontal and vertical lines will help you to focus what image are you going to focus

This is a basic image composition technique that divides your image using imaginary vertical and horizontal lines. The key here is making sure that the subject of your image should be in the intersections of the horizontal and vertical lines.

Now, these are just a few techniques that can help your business grow through advertising. If you’re in need of LED signs or other advertising tips, check out AffordableLED.com!

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