Three Design Tips for Your LED Signs

With the trends in technology today, traditional advertising has somewhat taken a backseat to online marketing. But when you need to grab people’s attention on the street, a good sign can do the job just as well. So if you’re considering using LED signs for marketing and advertising needs, you need to know how to make your them more attractive.

The designs of your signs can have a significant effect on how it can influence and attract potential customers. Here are some designs that you should consider whenever you’re making use of signage for your store:

Choose the Right Colors and Lights

Choosing the right colors has a huge role in creating effective signage for your shop. As an example, when you think of Coca-Cola, you think of the color red; color can help identify a brand. As a matter of fact, studies suggest that 80% of brand recognition is because of the color.

Using colors that are trending can also help at a time. Another consideration you may want to make is your own personal preference. This is about branding, and your brand should also reflect your personality.

Use Contrasts to Make It Readable

In making signages, using contrasts are a way to determine the readability of your sign. Good readability makes sure that customers are adequately informed about what you’re trying to advertise.

In creating contrasts, note the colors of the text or graphics that are in the foreground of your signs and the colors in the background. For example, if you have a dark background consider using light colors for the foreground and vice versa.

Use Large Lettering

Another consideration to make is the text size of your signs. The larger the letters you use, the easier it’s going to be to read your signs. This is important if you’re planning to set them up next to a roadside or at any area that will make people look at your signs at a distance.

To ensure your signs are readable, it’s a good idea to make the letters at least 10 feet per inch of letter height. That measurement is good for up to 100 feet.
These are just a few design suggestions to consider if you want your signage to be more effective in attracting new customers to your store. For more information on LED signs and lighting, check out AffordableLED.com!