For businesses, first impressions matter. You only have one shot at enticing potential customers before they decide to take their business elsewhere. Making a good impression starts with factors such as your products, your service, and the ambiance of the place. That last one is important especially if you’re running a restaurant, and one way you can improve it is by utilizing LED signs and lights.
As a matter of fact, research indicates that 74% of diners stay longer at establishments that have lighting that makes them feel comfortable. With that said, here are a few tips that can help get the ambiance you’re looking for:
Make Lighting a Design Priority
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When it comes to restaurant design, lighting should be a central theme. Consider the layout of your establishment in its entirety, especially the tables and chairs since this is where will spend most of their time in. For example, if you want to highlight the tables, you can try to install pendant lights above them.
Use Different Light Layers
Different kinds of lighting serve various uses in your establishment. The first one you should consider is ambient lighting; your main source of illumination. Enough ambient light can make the ceiling look higher, or the walls seem wider so the venue can seem more spacious.
Another kind of light is task lighting. These lights are supposed to illuminate the areas where your workers are going to be such as the cash register and the kitchen.
Lastly, consider accent lighting. This is the kind of light that draws attention to specific features of your restaurant.
You can use a combination of these lights to showcase your creativity. This isn’t so much about functionality but instead the lights showing your individual style.
Let the Lights Guide Your Customers
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The moment a customer enters the restaurant, they should be able to determine where they need to go. Lighting can be a helpful guide inside the venue by drawing attention to key areas, particularly the tables. Creating a focal point with lighting is done by finding the right contrasts between your ambient and accent lighting.
Set the Mood with the Lights
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The right restaurant atmosphere is set by lighting. Being able to adjust the brightness of the lights can help set different moods depending on the time of day, the weather, or the season. During colder months, you can opt to have brighter lights to make the venue feel warmer. There are programmable lights that can help you set the lights to just the right brightness.
Keep Customer Comfort in Mind
The goal of the lighting should be to make your customers feel comfortable. Hence, the lights should help guests read the menu and see the food that’s served to them. Glare should be avoided by placing the lights out of the natural field of vision.
Restaurants are all about the experience. With good food, drinks, and lighting, you can provide your customers with an culinary experience they will be sure to remember. Should you need new lights to furnish your restaurant with, check out AffordableLED.com!
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