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Best Scrolling LED Sign Marketing Tips

Here are some of the best practices when using these signs for your business.


Having a LED sign for your business greatly helps with attracting potential customers and keeping the flow of business smooth. If they are installed correctly, they can help with driving potential clients towards your shop. However, if not done properly, the sign may confuse people and drive them away from your business. That said, you should make sure that the programmed message in your sign is correct.

To avoid this problem, here are the three best marketing practices for scrolling LED signs to consider.

Be straightforward, specific, and clear.
A study made by Microsoft found that the average attention span of humans is now as short as a goldfish’s, which is at eight seconds. That’s four seconds less than the average in the year 2000. Because we now live in a fast-paced social-driven world, the declining attention span in no surprising. That said, marketers have to be clear and precise with their messages to keep users interested within those eight seconds.

People also tend to lose interest in signs loaded with a lot of words, and there’s a big chance that they’ll overlook some important details. Keep messages straightforward and short to get to connect with them within those eight seconds.


Keep the messages up-to-date.
Change the messages at different times of the day. If you are in the food business, you can display the breakfast menu early in the morning, the lunch menu by about 11, and dinner by about 6 PM. You can also advertise special meal sets at certain times of the day. Another example is the movie theater industry; you should be able to display the right movie titles and the right schedules.

If people read messages that are outdated, there’s a chance that they will lose interest in your business.

Always include a call-to-action.
As with any advertisement, a call-to-action is utterly important. You have to be able to urge them to check out your business using straightforward and compelling words. Effective call-to-action phrases include those that create a sense of urgency, imply exclusivity, and contain persuasive words (free, new, guarantee).

Also, using the word ‘you’ in your message tends to persuade people as it can completely change the tone. Always write in the second person to make the content engaging and sound more conversational.

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