Best Tips to Maximize the Use of LED Signs

LED signs are quite an investment, so get the most out of your signs with these few tips.

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LED signs are silent salespersons of businesses. They are eye-catching sales boosters that can double as illumination at night. And because they are quite the investment, you need to maximize their use. If you’ve just bought a sign for your business and looking for tips on its usage, you’ve landed on the right article. Here are a few tips on how to get the most out of your LED signs.

*Research on the area and your audience.

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Your store’s location, as well as your audience, are the basis for the messages that you will input in your programmable LED signs. Here are some of the questions to consider:

- Is your store along a busy street?
- What is the speed limit of the road where you are located?
- Are there many pedestrians?
- Are you targeting a specific demographic?

Your answers will determine the type of messages you will program in the signs, the length of these messages, and whether there’s a need to scroll or flash these messages.

*Choose the right message.

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By doing your research, you should be able to choose the right content for your signs. There are two aspects that you need to consider, the length and the tone.

Length

• If you are located in a busy street, the shorter the message, the better. That is why you need to be straightforward with your content. However, if your business is in a quiet area where it is not passable by cars, you can make your messages a bit longer, but still straight to the point.

Tone

• There are many tones of voice in advertising. These include energetic and upbeat, light-hearted and wholesome, helpful and sympathetic, dark and scary, and sad and harrowing. So if your message is about limited promotions, discounts, and the like, the tone should sound upbeat enough to urge people to check out your store.

*Schedule messages at the right time.

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This tip applies to businesses in the food industry. If you are flashing menu content, make sure that you have scheduled the right ones. You may be offering coffee any time of the day, but it’s best to show this message in the morning when people are in dire need of a cup to start their day.

*Do not forget to update.

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Forgetting to update messages is a common mistake most businesses make. Remember that stale content will make people less interested in your store. No one wants to see an event invitation dated a day ago, or expired special offers. Being up-to-date with your message is the key to keeping your target audience interested in your business.

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