Monday, June 25, 2018

Best Uses for Programmable LED Signs

Maximize the use of your LED signage to generate more sales.

Best Uses for Programmable LED Signs | Affordable LED
The LED technology has done wonders for any company because of its business-boosting powers. We all know that these signs work better than the static ones regarding ushering in customers to your business. We also know that these signs do not come cheap, they are quite an investment. That said, it is best to maximize the power of these signs. This week, we listed down five ways to use your sign to its full potential.


Your business hours

Best Uses for Programmable LED Signs | Affordable LED
Your outside LED sign should display your business hours, as well as your special holiday hours so customers passing or driving buy would know that you are open for business. No one wants to go through the hassle of parking their then later finding out that you are closed for the day, or are not yet open.


Special discounts and freebies

Best Uses for Programmable LED Signs | Affordable LED
Promote your special discounts by programming them into your LED signs. It is the ideal way to market them because they are instant attention-grabbers and can profoundly influence people’s buying decisions. A simple “50% off sale” message will do, as it will also keep passers-by curious on what the discounted items and freebies are.


New arrivals

Best Uses for Programmable LED Signs | Affordable LED
As with special and exclusive discounts and perks, announcing new products for sale or new offers through the signs are also great eye catchers. It increases the chance of ushering in new customers and curious passers-by into your store.


Best-sellers

Best Uses for Programmable LED Signs | Affordable LED
Help your new customers decide on what to buy in your shop; display your best-sellers in your signs. Whether you are a restaurant or a jewelry shop, showcasing your top selling item will influence your customer’s buying decision. Doing so will also reinforce your business’ reputation for having the best sausages or fashion accessories in town.


Promote your social media pages

Best Uses for Programmable LED Signs | Affordable LED
Increase your business’ exposure further by displaying your social media page information on your signs. Let people know that you can be reached through these channels, as well as your website if you have one.

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Need a scrolling or programmable LED signs for your business? Shop at AffordableLED.com!


Monday, June 18, 2018

Why You Need an Open Sign

Here are the benefits of having a LED open sign in front of your shop.



Shop LED open signs at Affordable LED


The open sign is put up outside the store to well, quite obviously, let people know that you are open for business. But it doesn’t stop there. That little lit sign actually has a lot of benefits for your business, from savings to aesthetics. If you do not have one yet for your shop, it’s time to reconsider. Here are the reasons why.


It attracts more potential customers.




Why You Need an Open Sign | Affordable LED


Because LED lighting is very bright and eye-catching, these signs can better affect passers-by’s buying decision. They are also usually mounted at eye-level and easy to see, making them the most powerful visual feature of your shop.


These signs are energy savers.




Why You Need an Open Sign | Affordable LED


We all know that LEDs consumes way less energy than the fluorescents and neons. That said, getting an open sign that utilizes LEDs is a great investment, You can turn the sign on for hours and hours without having to worry about breaking the bank.


LED open signs give you versatility when it comes to display




Why You Need an Open Sign | Affordable LED


The new open signs today offer so many features such as color changes, animation, and flashing and scrolling features. This maximum versatility allows for better visibility further increasing the chances of getting new customers.


It offers you safety.




Why You Need an Open Sign | Affordable LED


Thankfully, LEDs do not have the risk of gas leakage as do neon signs. Gas leakage poses fire and explosion hazards which of course could end your business. Small neon gas leaks may not cause deadly explosions but may pose health risks.


There’s just something about that red light that is inviting.




Why You Need an Open Sign | Affordable LED


Even if you do not use any animation feature of your sign, it can still effectively do its job. According to color psychology, red evokes a visceral response, increases your heart rate, and activates the pituitary gland. In other words, red excites you. That is why most signs seem to be of this color, as well as interiors of food businesses.

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Check out AffordableLED.com for a wide array of open signs, programmable signs, and even writable LED boards.



Tuesday, June 12, 2018

Reasons Why People are Ignoring Your LED Sign

Find out why your signs do not seem to attract customers.



Reasons Why People are Ignoring Your LED Sign | Affordable LED


LED signs are more effective than static billboards because they are flashier and more visually stimulating. However, it's not all the time that they are able to deliver the results that you want. Whatever the reason is, you should start identifying the problems now so you can make the necessary changes as soon as possible. Otherwise, you will be losing money through failed opportunities.


To help you find these problems out, we have listed three factors that may be contributing to the ineffectiveness of your LED signs.


Outdated information



LED sign Outdated information

If your scrolling LED sign is displaying a message that is irrelevant, chances are, your potential customers will lose interest in a second. Remember that customers’ attention span is getting shorter, so the first few seconds are crucial. If they read something about an exclusive sale that has ended already, they are more likely to discontinue reading the other messages programmed in your sign. That said, it is necessary to always update information and only input relevant messages.


Boring messages



LED sign Boring messages
Source: PartyMosaic.com
How can you catch customers’ attention with dull content? One mistake businesses make is that they rely on the flashiness and bright colors of their programmable LED signs that they forget about making their messages creative. Based on your thorough research on your target audience, input messages in the voice and tone that will attract them. Aside from that, a great call-to-action will also do the trick.


No engagement



No engagement on your LED sign

Messages that are lacking in engagement contributes to a sign’s ineffectiveness. One quality your sign should have is that it should be able to keep people’s eyes glued to the messages. This can be done if your content is engaging and encourages people to interact or take some action. Input questions or challenge customers. It’s all about being creative and entertaining while staying relevant.


Whatever you think the problem is with your signs, research can help you pinpoint which factor or factors contribute to it. Hold surveys to find out directly what your target audience wants and needs. You can do these online or directly ask customers who come to your business.




Monday, June 4, 2018

Why Small Businesses Should Invest in LED Signs

Here are the top benefits of LED signage for small players.

Why Small Businesses Should Invest in LED Signs | Affordable LED

To stand out from the crowd, a business must implement marketing strategies. This is especially true for companies who have just started. Along with traditional advertising, one efficient way to get the word out there is is to invest in LED signs. These signs are not just lights, they significantly impact and influence customers. If you’re a bit hesitant on investing on these lights, read these benefits small businesses get from LED signs.


Really stands out

LED signage is really stands out compare to regular sign

LED signage is much more attention-grabbing than a regular static sign. Even during the daytime, they tend to draw more attention, especially if the lights are flashing. Some signs also have animation settings that can emphasize your messages. These include scrolling, twisting, zooming, and waving. You can also test which setting is the most effective to your customers.


Easily measure effectiveness

LED signage can easily measure effectiveness to customers

Aside from testing which animation setting is the most compelling, LED signs also allow businesses to test different messages on customers. Doing so will allow you to measure foot traffic and other necessary customer data. What's great about this is that you can get these results quickly. Changing your message or animation settings based on these results are also easy and hassle-free.


Easy to acquire, easy to install

LED signage is easy to acquire, easy to install

Unlike other signages, you don’t need to create a graphic, wait for manager approval, send to a printing company, and wait for weeks on end before it arrives. With a LED sign, all you have to do is purchase one then set up and install. LED signs do come with an easy-to-understand manual as well, so installing would be a piece of cake.


Cost-effective

LED signage is cost-effective and energy-efficient

LED signs are more cost-effective than traditional signs as you do not need to spend so much on printing companies and ad agencies to have one put up. You don’t need to spend on advertising space as well. With LED signs, you only have to pay just once. Energy bills won’t also be a pain, as they are energy-efficient. Lastly, they are made of high-quality materials, and light emitting diodes have a lifetime of 50,000 hours at the least.

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Jump start your business, get a LED sign now. Shop at AffordableLED.com!