There are things that you should not do with your signs to avoid deeming them ineffective.
We all know that LED signs do well with catching passers-by’s eyes because of their brightness and color. However, if you have not noticed any changes in your sales even after installing one, you might be doing something wrong. To identify the problem, we listed down the common mistakes people make with their business LED signs.
Getting the wrong size.
A LED sign with a four-inch-high size can be seen or read up to about 160 feet away, while one with a two-inch-high size can be seen about 80 feet away. That said, if you are placing a sign in a lobby or the office hallway, a two-inch-high one is perfect because the four-inch one may be too large. However, if you plan on placing an open sign or a programmable LED sign at your storefront, get one that is about six inches high or bigger.
Installing the sign at an angle.
Some people may install the sign at an angle to catch more attention. However, this is actually doing more bad than good. Passers-by will find it uncomfortable to read diagonally-placed scrolling signs because the human brain is programmed to read horizontally and not at weird angles.
Not using the right color.
Red is the color of extremes and symbolizes passion, love, adventure, sometimes anger and violence. In businesses, red is also the perfect color if you want to get attention. Red stimulates excitement, especially in food industries. That said, it’s best to use red rather than green or blue. However, you can also use a combination of colors to add more excitement, especially to a scrolling LED sign. It’s perfect for schools, waiting rooms in children’s clinics, and other offices with a fun environment.
Multiple scrolling lines and mixing scrolling with stationary.
Another thing to avoid is programming two or more lines scrolling from left to right at the same time. This is because human brains find it hard to read multiple scrolling lines all at the same time. You can have multiple lines scroll vertically if having more than one line is unavoidable. On the other hand, mixing two formats are also not recommended. A LED sign with a stationary and a scrolling one will make it confusing for people to read.
Using lowercase letters.
Lowercase letters do look more fun and light compared to capital letters. However, capitals are more noticeable than lowercase because they are much smaller and have more curves. You can still use them though, if your sign is installed in a small area, such as small waiting areas where people can read the sign at a few feet away. Generally, always use capital letters for people to notice your signs and easily read them.
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