Placing your sign in a strategic place sure will boost your business more.
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However, the placement of a LED sign plays a significant factor in its effectivity. You should make sure that it is installed in an area where more people will get to see it. Otherwise, you won't be making the most out of your investment, or worse, your sign might not pique the interest of any passer-by at all.
Here's a simple guide on where to install your LED sign:
Install it right on the door.
LED open signs are ideally installed at the storefront, right on the door or on the wall beside it. Placing it in an area far from the entrance of your establishment will get people confused as to where to enter your shop.
Place it indoors across windows.
This is the best place to put up your indoor sign. Aside from getting exposed to customers inside the shop, it can also attract people from the outside. The various animations of programmable LED signs also add to its visibility. That is why it's best to display promotional messages in these signs.
Use screen poles.
This is best for outdoor LED signs and for businesses with a large outside area. You can get a single or double poles to support your sign up, depending on the size. Just avoid getting it too high, as your message would appear smaller and hence, become harder to read.
Avoid installing in a high part of a building.
Your sign will be less effective if you place it at the top of a building. The farther it is from the ground, the smaller the text would appear. If your business is located on a high floor of a building, you can resort to investing in an indoor sign instead. You can install it by the door of your office unit. Another option is to place it on the ground floor if the building administration allows it.
Install on moving vehicles.
If you have the budget to rent a truck or any vehicle for advertising, then you can place one on it. Moving vehicles reach a wider audience, and you wouldn't have to worry about installation permits. On the same note, if your business is a food truck, getting one sure can attract more hungry passers-by in the area.
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