Things to Avoid When Using LED Signs for Marketing

Here are some helpful guidelines for marketing with your signs.

LED sign marketing can make or break your strategy. Although these super bright signs guarantee more exposure and drive foot traffic to your business, one wrong move can drive away potential customers instead. That is why it's best to follow some guidelines for effective marketing measures.

This week, we made a list of all the things to avoid in LED sign marketing:

Always get the right size.

For indoors, it's always best to get a LED sign that is small, preferably a two-inch-high sign. It is totally unnecessary to get a large scrolling LED sign for a small coffee shop. This is unless you own an arena, a factory, or a large retail store; the larger ones are best used for these places. As for outdoors, it is recommended to purchase a sign that is big enough to be seen from hundreds of meters away. Getting a small one for outdoors will do no good, as it won't drive enough foot traffic to your shop.

Do not use lowercase letters.

Lowercase letters are not recommended especially for outdoor signs. They are about 30% smaller than uppercase letters, making them less visible to see and read. Although capital letters are preferred, you can still use lowercase letters for indoor signs, for businesses that do not have that much large floor area. Small letters have a fun factor in them, which makes them perfect to use in classrooms or in a children's hospital.

Avoid scrolling multiple lines.

Scrolling multiple lines from right to left in your LED signs will leave people confused. They won't be able to read the message clearly. If you need to display a long message, do not scroll them and instead fit the text in the multiple lines available. Alternatively, you can scroll them vertically, from bottom to top. Another thing to avoid is mixing both scrolling and stationary text, as doing so will make it hard for your content to be read.

Use red.

With a black background, red is the most noticeable color. However, you can get programmable signs with different colors -- blue, green, and yellow. Using multiple colors can indeed captive people's attention, but red is still the most seen color. So if you want to reach a far more audience, use red with all your text.

Do not install the signs at an angle.

Sometimes, you want to be creative and install your LED sign at an angle. However, doing so will make it a bit difficult for people to read. No one wants the trouble of tilting their head to be able to read something.