How to Promote Products In-Store

Find ways to encourage shoppers to buy your product right inside your shop.

Digital marketing, specifically social media marketing is a popular tool for business today, regardless of type and industry. However, it is recommended that traditional marketing should not be forgotten. In-store promotions, for one, is still an effective way to pique the interest of people, especially ones that are already inside your shop. It can effectively build brand and product awareness, as well.

If you want to increase the chance of people buying your products, you should make use of digital marketing strategies simultaneously with in-store promotions. Here are a few tips on how to promote your products in-store.

Use programmable LED signs.

A scrolling LED sign is a beneficial medium if you immediately want to catch your customers' attention. They are incredibly bright, come in many colors, and have various animations. Simply program your promotional messages on one and using eye-catching animations to encourage people to read it. Make sure that you are using the right size of an LED sign. If your business space is small, a 4" X 26" sign is okay, while if your shop has ample space, go for the bigger-sized ones.

Give away freebies.

If you have slightly imperfect items, you can give them away for free with the customer's purchase. Of course, you have to let them know of the defect. However, if you feel giving a defective item is against your brand policies, then you can give away your slow-moving items as freebies instead.

Set up product bundles.

Create a dedicated space in your store for special item sets and don't forget to place a sign that says so. Make sure that the sets' costs are cheaper when compared to buying them individually. The lower prices will then encourage people to get the bundle instead. Another tip is to include a slow-moving item in the product bundle so you can finally sell them off.

Create in-store contests.

One good example of in-store contests is the fishbowl raffle. Write down exclusive discounts in small pieces of paper and ask a customer to pick one after they made a purchase. Of course, these discounts would have some sort of condition; they should purchase one item first before getting a significant discount on the particular item written on the paper.

Partner with a nearby business.

Offer complementary products or services from a nearby business at a discounted price. Your brand and the company you are partnering with should, of course, both advertise this promotion so you can expand your audience reach further.