Creative Retail Display Tips to Drive Customers to Your Store

Get design advice and learn how to decorate your store’s space to make your business grow.

Whether you’re a new entrepreneur or somebody who has years of experience running a business, one crucial part of the process is figuring out the best way to drive customers to your stores. Beyond offering great products and services, having an attractive and visually-appealing space is one of the key drivers to a successful business.

Today’s consumers value good design, and they may choose to visit a place for its aesthetics. This is a great way to gain new customers, and at the same time, help spread the word about your business online through the photos they take at your store. Here now are some nifty display ideas to help you capture the public’s attention.

Choose a design theme and stick with it.

At the start, you should have a basic idea of how you want your store to look. You also need to think about what kind of emotion you want to evoke from your target customers. These elements can help you pick out a design theme for your business. Coffee shop owners, for example, may want to choose a warm, earth tone palette that gives off a homey vibe. Meanwhile, an establishment that’s more active at night, like a bar, may want to focus on creating contrast using LED signs and neon lights that pop up in the dark. Once you have a theme in mind, use that as your template to build your design around.

Group similar items together.

Having a neat and tidy store where everything is easy to find is a great way to retain customers. Not only would it be pleasing to the eye when everything is in order, but it’s also a way to get customers to discover new products that complement the items they pick, thereby increasing sales for your store. You may arrange products by color or function – a display on picnic items, for example, may include baskets, mats, coolers, and utensils.

Display signs that inform and attract.

A compelling sign has the power to stop people in their tracks, and it might just be the very thing that would make a potential customer choose you over your competitors. Your choice of words matter; it’s best to keep signs short and simple. Adding a dash of humor helps too. Color and font choice also matters, so make sure they are readable and match the look you are going for. You can also get creative by choosing different mediums. Chalkboard signages work well at places like farmers’ markets, while a scrolling LED sign is perfect for businesses that are open at all hours like some diners and grocery stores.

Let your customers explore your products.

To entice people to buy your products, why not make your displays interactive? Beauty stores, in particular, use this tactic by allowing their customers to try out and mix & match their products. It’s effective because it lets people experience for themselves your merchandise, which can lead to sales.