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The Best Colors to Make Your LED Signs Stand Out

The right colors can make make-or-break your LED sign, so choose wisely.

A purple LED sign that says, "Nothin' To See Here."
Turn your head at every nook and cranny of any major city, and what do you see? Signs! Signs for stores, performance venues, restaurants – signs are simply everywhere, so you must find a way to stand out.

Every business owner’s goal is to grab the attention of potential customers away from competitors, and having the right signage can do just that. Content and presentation matter to capture your target audience’s attention, so you better invest in excellent promotional materials. Depending on the nature of your business, LED signs are some of the best and most effective methods of getting the word out on your business. With the right words, placement, and design, you are sure to capture your customers.

So what does it take to stand out from the crowd? Choosing the right colors and combinations helps, so here are some tips you need to follow to make sure your business gets the spotlight.

A scrolling LED sign featuring orange arrows.

Pick colors that pop

Not all colors are made equal, so you better make sure to choose those that are sure to capture the public’s attention. One thing to go about this is to choose contrasting colors. For example, white or yellow text on a black background works really well.

Bright colors stand out in a neutral background, and this is why a lot of businesses apply this technique in their advertisements. You’ll see examples of these everywhere: cinema marquees, a city bus’ programmable LED signs that show the route, the exit sign at your favorite nightclub, etc.

Combining colors in the same family may work in clothes but certainly not in LED and neon signages, so you must avoid this and always aim for contrast.

Choose colors based on the emotions they represent

The nature of your business can also determine the colors you choose for your advertisements.

Colors can be grouped into two types – warm and cool – and these designations have a lot to do with the mood and emotions they represent and induce in people.

Warm colors like red, orange, and yellow evoke feelings of warmth, passion, and excitement. Red, in particular, is eye-catching, which is why it is commonly used in emergency or road signs. Curiously, red is also said to trigger feelings of hunger, which is why you would often see the color in fast food chains and restaurants. Meanwhile, orange and yellow convey happiness and joy, so these colors may work well with businesses catering to children or amusement places.

In contrast, cool colors such as blue, green, and violet reflect a more subdued and chilled out vibe. Blue is seen as a calm and serious color suited for businesses like banks. Green represents the earth and nature, making it the right color choice for companies that deal with the environment. Violet, on the other hand, is known as the color of royalty and so it is best suited to convey elegance and wealth.

It won’t hurt to try out these tips before you settle on a specific color(s) for your business, so go out there and explore.


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