5 Must-Do’s Before Putting Up Your LED Sign

Think of this article as an LED sign owner’s checklist of essentials.

A yellow Post-It note with the words "TO DO" spelled out on top.

Making the choice to invest in an LED sign is a wise move for any entrepreneur, so you have to make sure you’re getting your money’s worth by planning what you’re going to put in your advertisement.

For your message to be clear and effective, remember to keep these tips in mind.

Make sure to follow your city or town’s rules on LED signages.

Don’t be in such a rush to put up an LED sign! Learn about your location’s rules and regulations about outdoor advertisements. Some localities have restrictions on animations, size, placements, among other things, so make sure you are not violating anything by inquiring with authorities ahead of time.

Scout for the best location for your sign.

Make sure it is visible, so choose those with heavy foot or car traffic. Take note also of other advertisements in the area as you don’t want yours to get drowned out by other signs. Again, you may want to check with local authorities to make sure you can put up signs at your chosen location.

The phrase "Girl Power" in fancy lettering on a tablet.

Choose a clear message.

Passersby don’t have the entire day to stand around and read your scrolling LED sign, so you better make sure your text is easily understood and conveys your message right away. Leave out any ambiguities to avoid confusing your target audience.

To illustrate, “Harry’s Barber Shop” is direct to the point and informs customers of what they can expect, while just showing “Harry’s” leaves people hanging.

Avoid wordiness as well. If you want to say that your store operates at all hours of the day, it’s better to say, “Open 24 Hours” than “We’re open from Monday - Friday, morning till night.”

Select the appropriate typeface for your text.

As much as possible, choose up to two types of fonts only. Too much variety and contrast when it comes to combining font types is a big design no-no. It’s best to play things safe and choose from the Sans Serif and Serif font families. Bold types like Arial Black are also good choices.

Pick high-contrast colors to help your message stand out.

You’d want your target audience to notice you right away, so make sure you choose colors that will make your message pop.

Black text on a white background can be seen even from afar. Other combos that’ll work are black and yellow, yellow on blue, and neon colors against a black background.

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