Why You Should Consider Advertising in Public Transports

It’s time to take your brand on the road.

Want to create maximum impact with your advertising efforts? Take it to where everyone can see it: public transportation. A mobile platform reaches more people and gets the message across a bigger audience, much more so than a static medium like a wall or a bulletin board.

The fast-paced lifestyle of today’s Americans means they are always out and about, which gives you plenty of opportunities to capture their attention. From programmable LED signs to ad placements covering entire buses, there are plenty of options to choose from if you want to explore transit advertising.

Still not convinced? Here’s why we think you should give this form of out-of-home advertising a try:

It’s in your face.

Unlike the typical TV or radio advertisement which you can quickly skip over if you don’t want to see or hear, the audience for a transit advertisement doesn’t have that kind of freedom. That gives your brand a longer exposure and the possibility of getting a better recall at a cheaper cost than a few seconds of airtime on TV or the radio.

$Why You Should Consider Advertising in Public Transports \ Affordable LED$

It’s wide-reaching.

You can easily reach a wide spectrum of potential customers with transit advertising. Workers and students of all ages and income brackets, as well as drivers and passengers alike, can be potential customers. In public transports with longer routes, such as interstate buses and trains, transit advertising allows businesses to reach beyond the confines of their localities.

It lends itself well with certain businesses and services.

With the right messaging and placement, you can hit that sweet spot if you want to attract a specific type of audience. Let’s say you own a new job search app, and you’re trying to get the word out about your service; getting ad placements in buses running in business districts is a great way to reach your target audience of job hunters, fresh grads, and career changers.

Simply put, transit advertising allows you a great sense of flexibility while giving your brand maximum exposure, so why not give it a shot?

Comments

Boost Convenience Store Sales This With Scrolling LED Signs

This holiday season, boost your sales with programmable LED signs. When it comes to convenience stores and gas stations, capturing attention is everything. Whether trying to lure travelers from the highway or attract locals stocking up for a long weekend, a scrolling LED sign could be the game-changer. Especially during the holiday season, when people are on the move and in search of gifts, snacks, or a quick fuel stop, your LED sign can drive foot traffic and sales. With the right strategy, you can use programmable LED signs to spotlight seasonal promotions, limited-time snacks, and gift cards. Here are some effective ways to use LED signs that can boost your business during the holiday rush. #1 Highlight Limited-Time Holiday Snacks One surefire way to grab attention is by promoting seasonal snacks or drinks. Think pumpkin spice lattes in the fall or peppermint hot chocolate around Christmas. Use your LED sign to promote these limited-time offers with catchy phrases like "Try Ou...

7 Ways to Boost Seasonal Hiring with a Scrolling LED Sign

Catch the eye of potential seasonal employees with programmable LED signs. Hiring extra help during the holiday season can be tough for retailers. With so much going on, how do you make sure you get the right people to work in your store? Sure, online ads are important, but there’s something you might be overlooking -- a scrolling LED sign . While these LED-powered signs are usually used for sales and promotions, they can also be a clever way to catch the eye of potential employees, giving you an edge in the rush to fill seasonal positions. Why LED Signs Are Great for Hiring LED signs are super easy to update and can grab people’s attention with bright, scrolling messages. You can use them to flash job openings, requirements, and even cool perks you’re offering. Imagine someone walking by and seeing a bright ad on your sign. It’s hard to ignore! Plus, these signs aren’t pushy; they catch eyes without being annoying. Another big bonus is how fast you can change the message. If you ...

10 Tips to Maximize Holiday Sales with Programmable LED Signs

For retail store owners, scrolling LED signs can help boost sales. As the holiday season approaches, retail businesses strive to attract last-minute shoppers, and programmable LED signs can be a key marketing tool. They feature scrolling messages, flashing text, and animation modes that can advertise extended hours, highlight holiday deals, and create a sense of urgency for flash sales. These scrolling LED signs help retailers boost visibility and draw customers in during the busiest shopping season with the right messaging. Here are ten ways to make the most of them to boost holiday sales: #1 Advertise Extended Store Hours for the Late-Night Crowd During the holiday season, stores often extend their hours to cater to shoppers cramming in those last-minute purchases. Programmable LED signs are perfect for broadcasting these extended hours. Use large, bright letters and animations like flashing or scrolling to make the message stand out. A message as simple as “Open Until Midnight!” or...

Affordable LED Blog

Search This Blog