Skip to main content

Why You Should Consider Advertising in Public Transports

It’s time to take your brand on the road.

A typical rush hour train commute.

 Want to create maximum impact with your advertising efforts? Take it to where everyone can see it: public transportation. A mobile platform reaches more people and gets the message across a bigger audience, much more so than a static medium like a wall or a bulletin board.

 The fast-paced lifestyle of today’s Americans means they are always out and about, which gives you plenty of opportunities to capture their attention. From programmable LED signs to ad placements covering entire buses, there are plenty of options to choose from if you want to explore transit advertising.

 Still not convinced? Here’s why we think you should give this form of out-of-home advertising a try:

It’s in your face.

Unlike the typical TV or radio advertisement which you can quickly skip over if you don’t want to see or hear, the audience for a transit advertisement doesn’t have that kind of freedom. That gives your brand a longer exposure and the possibility of getting a better recall at a cheaper cost than a few seconds of airtime on TV or the radio.



Several double-decked buses parked on the sidewalk.

It’s wide-reaching.

You can easily reach a wide spectrum of potential customers with transit advertising. Workers and students of all ages and income brackets, as well as drivers and passengers alike, can be potential customers. In public transports with longer routes, such as interstate buses and trains, transit advertising allows businesses to reach beyond the confines of their localities.

It lends itself well with certain businesses and services.

With the right messaging and placement, you can hit that sweet spot if you want to attract a specific type of audience. Let’s say you own a new job search app, and you’re trying to get the word out about your service; getting ad placements in buses running in business districts is a great way to reach your target audience of job hunters, fresh grads, and career changers.
Simply put, transit advertising allows you a great sense of flexibility while giving your brand maximum exposure, so why not give it a shot?

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Spring Allergy Alerts: How Pharmacies Can Use LED Signs

Learn how your pharmacy can help the community with programmable LED signs during allergy season. Spring brings longer days, warmer temperatures, and, unfortunately, a spike in allergies. With pollen counts rising, pharmacies have a unique chance to help customers stay informed and find relief. Programmable LED signs are an effective way to display real-time allergy alerts, promote medications, and share health tips.  Unlike traditional signage, these LED-powered signs grab attention with dynamic scrolling text and animations, making them perfect for engaging passersby. And without further ado, here are eight ways pharmacies can maximize their scrolling LED signs during allergy season: #1 Display Daily Pollen Count Updates Allergy sufferers rely on pollen forecasts to plan their day. Displaying real-time pollen counts on an LED sign helps customers know what to expect before stepping outside. Pharmacies can pull data from reliable sources like the National Allergy Bureau (AAAIA) ...
Post a Comment
Read more

How LED Signs Help Businesses Go Paperless

Reduce waste and advertise smarter this Earth Day! Posters, flyers, and banners have been go-to marketing tools for years, but they create a lot of waste. Switching to a scrolling LED sign helps businesses cut down on paper use, save money on printing, and keep messages fresh without constantly reordering materials. As more businesses look for affordable and eco-friendly ways to advertise, digital signage is proving to be a smart choice. Programmable LED signs let businesses update promotions instantly, share important info, and attract customers with bright, moving displays. Unlike paper ads that end up in the trash, LED signs are a greener way to advertise while making sure your message gets noticed. Here are eight ways LED signs can help businesses go paperless and save money: #1 Save Money on Printing and Disposal Costs Printing ads isn’t cheap. A single batch of posters can cost $100–$500, depending on size and design. Multiply that by all the updates your business needs througho...
Post a Comment
Read more

A Comparison of LED Vs. Neon Signs For Businesses

Find out which sign is right for your business with this quick guide. Signage plays a very important role in attracting customers and reinforcing your brand. Whether you're opening a storefront, a bar, or a restaurant, choosing between a programmable LED sign and a neon sign can impact visibility, cost, and maintenance. Both may have their unique appeal, but they differ significantly in factors like energy efficiency, durability, and overall value.  For today's article, we'll share a detailed breakdown to help you decide which is the best type of signage fit for your business: #1 Energy Efficiency Energy consumption is a major factor when selecting signage. Scrolling LED signs use significantly less power than traditional neon signs. They operate at a lower voltage and require minimal electricity, reducing utility costs. Neon signs, on the other hand, rely on high-voltage transformers to keep gas-filled tubes glowing, leading to higher energy consumption. If you're lo...
Post a Comment
Read more