Spring Cleaning for Your Outdoor Advertisements

It’s the time of the year for checking and updating your business signage.

Calligraphy writing on a plain blank card, text written as "hello spring."

Time sure flies when you’re busy. Before you know it, spring will soon be upon us, and we’ll be experiencing warmer weather and sunny days once again. As a time for fresh beginnings, no wonder March is also the perfect time for spring cleaning. For entrepreneurs, this means checking up on their business investments and supplies, which includes checking up on their signages.

Is it time to overhaul your scrolling LED sign? Does your storefront need an update? Would it make sense to have a brand refresh now or later?

Don’t worry as you’ll have a few months to go ponder on these questions, but to start things off, let this article be your guide for updating your outdoor signs.

Conducting a physical check

Outdoor signages can take a beating when exposed to harsh weather. The winter season (as well as hurricane season) can be particularly harsh so do care to check if your signages sustained damages in the past few months. Remember to replace bulbs that pop or wirings that came off. If in doubt, call up your signage’s provider for assistance. With technical expertise on hand to properly evaluate your sign’s condition, you can decide whether it’s time to repair or replace your existing outdoor advertisements.

Brand refresh

The start of a new season is the perfect time to conduct a brand update. Perhaps your choice of colors and logos need a fresh take to attract more customers, or maybe you just need to replace the size and placement of your logo.

It is important however, to consult your team and ask for their input before making any drastic change to your store’s identity. Take a day or two off to evaluate your store’s marketing efforts and see if anything needs refreshing. You can look to your store’s past sales reports or event attendance (if you have any) to check if a rebrand is necessary. A quick review of your store’s online presence will also help you make the right decision.

Shopping for new signs

Whether you’ve decided to replace your damaged signages or choose to overhaul your store’s branding, there’s plenty of newly available signages to choose from in the market today. You can explore from a wide selection of options from Affordable LED. From programmable LED signs to neon-like LED outdoor displays, you are sure to find the right advertisement that your business needs, so why not explore our site and see it for yourself?

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