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The Role of Digital Signage in Times of Emergency

How signages become a powerful tool during a crisis.
Hospital signage featuring the word "EMERGENCY" in red text.

 Time and time again digital signages have proved to be effective tools for marketing businesses and events. Their immense influence though extends beyond these situations. In times of emergency – whether through billboards, LCD screens, and programmable LED signs – signages have become powerful communication channels to transmit messages to provide relief and support for those in need.

 Let’s look at the ways it can be used as a platform for emergency response and crisis situations.

When to use it

In emergency situations, information must be disseminated wide and fast so every effort and tool must be used to deliver the message. Alongside mass and online media, signages serve a very important role in emergency situations, such as:

  • Natural disasters
  • Medical emergencies
  • Active shooter/hostage situations
  • Road mishaps/transport strikes

What it should contain

When news updates can change at a moment’s notice, digital signages become effective platforms of transmission for its highly customizable nature. Programmable LED signs or ticker displays, for example, can deliver:

  • Directional information
  • Contact information of emergency services (hospitals, fire stations, police)
  • Government directives

Emergency alert on the the Coronavrius (COVID-19).

How it helps in emergency and rescue efforts

Governments and institutions have long used digital signages as communication tools ever since the technology existed, and today we are witnessing once again how they are being used for a worthy goal. As we are currently facing a big health crisis, let’s look at how the role of digital signage becomes even more crucial at this time of need.
Through the delivery of the necessary guidelines and information from the authorities

 As the world grapples with the effects of coronavirus (COVID-19), signages can become effective channels to disseminate guidelines set by the government to halt its spread.

 Reminders of community shutdowns and calls to practice proper hygiene can be run on billboards, roadside LED signages, and broadcast systems.
Allows flexibility and the need for immediacy

 We are, at present, witnesses to the importance of providing accurate and timely reports in managing a crisis situation. We’ve seen how information about patient numbers and health bulletins can change quickly. In order to keep the public updated, there is a need to choose channels where information can be easily updated and published.

Aside from tapping social media, digital signages provide an excellent platform for broadcasting vital information during an emergency.

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