LED Signage Tips for Convenience Stores

Learn how to make the most of an essential business investment.

Storefront of a 24-hour convenience store at night.

As one of the few establishments that still remains open during the COVID-19 health crisis, the value of convenience stores in our communities could not be denied. When lockdowns were implemented to halt the spread of the virus, they became an important provider of daily essentials to keep households remain safe and healthy in their homes. What was once seen as just a typical teenage hangout during lazy nights, convenience stores have become a great source of comfort in this anything but normal times.

If you are a convenience store owner, it won’t hurt to do a little update of your shop’s existing signages – maybe you own a scrolling LED sign that needs to be moved or have its messaging changed. This is to ensure you are delivering the right content to your customers at this crucial point in time.

Use your LED signs to announce promos and sales

Catch the attention of passersby by using digital advertisements to announce store promotions. Make sure it is placed within eyesight in order to capture customers as they browse around the store. You may choose to highlight hard-to-sell items that are offered on sale, or bring attention to essentials items like food and cleaning tools.

A woman wearing a face mask, waiting and standing in line to go inside a store.

Establish markers to encourage social distancing

To curb the spread of COVID-19, health experts emphasize the need to keep space between people with at least six feet of distance. The wearing of face masks is also encouraged for those who venture outside. To comply with the Center for Disease Control’s directives, you can use LED signs to show reminders about these health precautions. This way you can keep your customers in check as they shop.

You can also use LED signages to designate areas where people can go through disinfection before entering your convenience store.

Updating customers of new store hours

While most convenience stores provide round the clock service, some shop owners may choose to limit their business hours given the current conditions. LED signs are a great channel to announce this change to operations to both new and old customers. Make sure it is placed right out front to let shoppers know right away.

Promoting attached services

Most convenience stores operate in tandem with another establishment, such as gas stations, banks, and pharmacies. Using LED signs can foster a cooperative relationship by guiding customers to support each other’s business. In these times when some shops may restructure their business and introduce new products and services to fit the needs of the community, signages can certainly help inform the public of these developments.

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