Why Consumers Ignore Your LED Sign

Find out why your programmable LED signs are not converting leads and learn what you should do.

Businesses put up programmable LED signs because they are much more effective in attracting attention than traditional non-illuminated signs. They are also energy-efficient and safer to use, unlike fluorescent signs that emit gas and heat. However, some factors may contribute to a LED sign's ineffectiveness.

A scrolling LED sign is quite the investment, so as a business, you should be able to make the most out of it. Otherwise, you might end up losing funds through lost opportunities.

Identify the problems and make the necessary changes; here are the top three factors why consumers ignore your LED signs:

Outdated messages on your programmable LED sign

Outdated messages can quickly turn off your potential customers. A consumer's attention span is short, so the first seconds are important. If the first thing they read is about a promotion that has already has ended, they will most likely not read the next messages.

Keep a content calendar to keep track of your LED sign content. That way, you can quickly delete the message on the promotion or event that has already has ended and update it with new content.

Uninteresting content on your scrolling LED sign

Who wants boring content? Even if you utilize the various animation effects of your signs and multiple LED colors, consumers won't bother reading if the message is uninteresting, and the delivery is dull.

Program messages in the voice and tone that will attract your target market. Do not forget to include a call-to-action at the end of your message as well.

LED sign messages that lack engagement

The messages on your scrolling LED sign should be compelling and engaging. They should be able to keep people reading. As mentioned above, multi-colors and effects won't do much good if you cannot engage your target audience.

Ask questions, and challenge people to take action. Keep them curious. For example, instead of saying, "We sell coffee 24/7," say, "Struggling to keep your eyes open? Order a cup of joe inside!" The latter is clearly more interesting than the former.

---

To help you pinpoint the problem with your signs, you can also hold surveys. Ask your followers on social media or ask your customers directly when they come to your shop. It is important to know what exactly are your target customers' wants and needs.

Comments

Boost Convenience Store Sales This With Scrolling LED Signs

This holiday season, boost your sales with programmable LED signs. When it comes to convenience stores and gas stations, capturing attention is everything. Whether trying to lure travelers from the highway or attract locals stocking up for a long weekend, a scrolling LED sign could be the game-changer. Especially during the holiday season, when people are on the move and in search of gifts, snacks, or a quick fuel stop, your LED sign can drive foot traffic and sales. With the right strategy, you can use programmable LED signs to spotlight seasonal promotions, limited-time snacks, and gift cards. Here are some effective ways to use LED signs that can boost your business during the holiday rush. #1 Highlight Limited-Time Holiday Snacks One surefire way to grab attention is by promoting seasonal snacks or drinks. Think pumpkin spice lattes in the fall or peppermint hot chocolate around Christmas. Use your LED sign to promote these limited-time offers with catchy phrases like "Try Ou...

10 Tips to Maximize Holiday Sales with Programmable LED Signs

For retail store owners, scrolling LED signs can help boost sales. As the holiday season approaches, retail businesses strive to attract last-minute shoppers, and programmable LED signs can be a key marketing tool. They feature scrolling messages, flashing text, and animation modes that can advertise extended hours, highlight holiday deals, and create a sense of urgency for flash sales. These scrolling LED signs help retailers boost visibility and draw customers in during the busiest shopping season with the right messaging. Here are ten ways to make the most of them to boost holiday sales: #1 Advertise Extended Store Hours for the Late-Night Crowd During the holiday season, stores often extend their hours to cater to shoppers cramming in those last-minute purchases. Programmable LED signs are perfect for broadcasting these extended hours. Use large, bright letters and animations like flashing or scrolling to make the message stand out. A message as simple as “Open Until Midnight!” or...

7 Ways to Boost Seasonal Hiring with a Scrolling LED Sign

Catch the eye of potential seasonal employees with programmable LED signs. Hiring extra help during the holiday season can be tough for retailers. With so much going on, how do you make sure you get the right people to work in your store? Sure, online ads are important, but there’s something you might be overlooking -- a scrolling LED sign . While these LED-powered signs are usually used for sales and promotions, they can also be a clever way to catch the eye of potential employees, giving you an edge in the rush to fill seasonal positions. Why LED Signs Are Great for Hiring LED signs are super easy to update and can grab people’s attention with bright, scrolling messages. You can use them to flash job openings, requirements, and even cool perks you’re offering. Imagine someone walking by and seeing a bright ad on your sign. It’s hard to ignore! Plus, these signs aren’t pushy; they catch eyes without being annoying. Another big bonus is how fast you can change the message. If you ...

Affordable LED Blog

Search This Blog