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How to Make Your LED Signs Stand Out

Helpful tips to make your digital signages pop. 

 

Asian cityscape with lit up neon and LED signs at night.


In every city, big or small, all sorts of signages vie for the public’s attention. If you are the owner of one then you surely must want the same thing. 

This article will show you some essential practices every digital signage owner would want to apply so that his/her advertising investment doesn’t go to waste. 



Choose your signs wisely 

Today’s digital signages offer a wide variety of options for interested buyers to choose from. From programmable LED signs to touchscreens, there’s plenty to explore thanks to advancements in technology. There are also those that are able to run HD videos which are perfect for exploring your creative juices when it comes to content. Your choice of digital signage is determined by what you would put on them and where you would be placing them, so it is important to figure out these factors first before buying right away. A well-thought-out campaign will be more impactful than one that’s done in haste. 



Placement matters 

Again, this will be determined by your purpose for purchasing your choice of signage. A large billboard will make a larger impact if placed strategically, let’s say by the side of a freeway where it can be seen even from afar. Going for a sign that announces an upcoming sale or product launch? Better place it where there’s heavy foot traffic and within eye level of potential customers so they can see the finer details of your announcement. 


Lit up LED signs of a Mexican restaurant at dusk.


Content is king 

Your approach to content will also depend on the type of digital signage you use. For text-only signages, like LED scrolling displays, less is more. Because they are mostly used as a storefront or in-store signage, your messaging must be short and commanding:
 
  • Sale 
  • 50% Off
  • Free toy for the first ten customers!
 
You have more opportunities to be creative when it comes to larger types such as LED billboards. The sky’s the limit when it comes to ideas here as you can use videos to promote your business. One thing to remember here is that your content should align with your brand’s identity. Use language and graphics that would make sense for you and your target customers. 



Timing is crucial 

The great thing with programmable LED signs is that you have control over its content displays throughout the day. But as the cliche goes, “with great power comes with great responsibility.” In the world of signages, that simply means you need to use the platform’s customizability wisely. For example, you can tailor messages depending on the time of day (“Good morning! Have you had your cup of coffee yet?”). This places your signages at a more personal level to the public which helps you capture their attention. 

Likewise, changing seasons and holidays affords you the opportunity to create content geared for their celebration so why not give it a try? 



We hope you learned something from our latest post! Give our site a visit today to see your LED signage options.

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