Content Ideas for Your Business' LED Signs

A few things you can put in your signages.

A brainstorming session at an office setting.

Buying signage for a business such as a scrolling LED sign is a pretty huge deal, especially to those who are doing it for the first time. It’s normal to approach this project with caution but don’t worry, we are here to help.

One of the things that many signage newbies feel unprepared for concerns content. What exactly can one display in a digital sign?

We have a few ideas here so feel free to read through it if you’re in need of concepts.

A record shop's storefront with vinyl records being sold outside.

Promote your products and services

This is a way to introduce your business to the public. Let them know what you can offer or how they can benefit from patronizing your service or products. You may choose to highlight your company’s best sellers or give your lesser-known products and services the push they need to get noticed by your target audience.

Establish a queuing system

Lining up is part of the buying experience. It is a part of when we want to avail of services in both public and private establishments. Programmable LED signs can be tapped to put order in queues so that people would know where to go. They were helpful in the past and they are even more important now when social distancing measures are implemented to curb the spread of COVID-19. LED signages can tell people where they can wait, where they can stand, and to enforce distance between customers.

Calls to action

Speaking of using signs to get people to do things, a call to action is the best choice to run on your sign when you have an objective. Do you want to tell people about your shop’s sale? Do you want to give them instructions to pick up after themselves after eating at your restaurant? Say it using LED signs.

Store time operations

Customers would want to know when you open or close, and you can use LED displays to let them know about that information. It’s best to put up these signs right out front so that they can easily be spotted by the public.

Announcements and warnings

If you’re located in the middle of a populated area or places where people converge a lot, scrolling signs can be used to display urgent news or information that is relevant in your community. This could be announcements about weather disturbances, roadblocks, and in this time of the COVID-19 pandemic, it can be used to remind people of quarantine or distancing policies.

Contact information

Extend the service you provide to your customers by providing them your business’ contact details (email address, social media pages, hotline numbers) where they can reach you for questions, comments, or after-sales service. Run them as LED sign content and place them in areas in your store where they can easily be seen by your customers.

These are just some of the ideas you can run on your signages. Let your imagination run free while you’re strategizing your marketing plans for your business.

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