How to Choose the Right LED Sign for Your Business

Tips on how you can attract customers to your business.

View from the sidewalk of a shop's store front.

Investing in signages may be one of the most important aspects of putting up a business, but only if you will be using them correctly. The right type of sign, whether it is a scrolling LED sign or a large neon display, can bring much-needed profits to your establishment. So we’ve decided to put together this helpful guide to help you get on the right path to making the right LED signage purchase.

ML-Series Tri-Color Single Line Indoor Programmable LED Sign (SIZE: 4" X 26")*

Indoors or Outdoors?

Determining from the onset where you will use your LED signs will make it easy for you to decide which type to buy.

20MM Full Color 1 Row Programmable Scrolling LED Sign*

Outdoor storefront signs are often displayed by the window to show store hours and advertisements of products and services, while those indoors often serve as wayfinders around the store, or used to push for sales and promos. In this time of the pandemic, indoor and outdoor signages may also be used to remind people of social distancing rules and mask mandates ー remember, their purpose is entirely up to you.

Single or Double-Sided?

Your LED sign’s location will determine what type you should go for. If you will be using it indoors, single-sided ones are preferred as they’d be normally hung up on a wall. However, for directional signs like those you see in parking lots, car washes, and drive-throughs, double-sided signages would be better. This type is also great for roadside signages like those you see on highways so that cars coming from both directions can see the sign.

A lit up red and blue LED open sign at night.

Static or Customizable?

These two different types of signages certainly have their specific roles to fulfill. Static signs like LED open signs have the message already spelled out so the delivery of the message is straightforward. Meanwhile, programmable LED displays can be customized through controls and software. There are great for when you need to update and revise them on a regular basis.

Other factors you need to consider are budget and the product’s components + warranty. Visit our website to see what we have to offer and for you to make the right decision about your LED sign purchase. Happy shopping!

*Available on the Affordable LED website.

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