Even small signs can leave a big impact.
Don’t underestimate what small signages can do for your business. Their size doesn’t mean “small returns” ー with proper use and placement you can reap a lot of benefits from them. A scrolling LED sign can do as much as a large billboard when it is utilized well. In fact, there are many instances when a modest-sized sign is much preferable and effective.
Attracting passersby and potential shoppers
In areas where there’s heavy foot traffic, small signs can work well with the larger-sized ones. Think of shops in busy commercial areas or the mall where signages are much more effective placed at eye-level outside of window shops. They remain as practical choices once used inside the store as they can be utilized to push items and sales on display shelves and point-of-sale counters.
Providing direction in cases of emergency
While we should always look on the bright side, things don’t always go our way. Emergencies, both natural and man-made, happen every day and it’s a fact of life that we all have to live with. Best practices in disaster preparedness and mitigation emphasize the need for location awareness for personal safety. This means being aware of where one should go and the needed action one must perform during an emergency situation. In this aspect, small LED signs can be a valuable tool for pointing the public in the right direction and out of harm’s way. For example, emergency signs in buildings often operate with backup power so that they can continue to function even during a power outage (which commonly happens in emergencies such as earthquakes and hurricanes).
Direct messaging
When you need to deliver a very basic message such as one-word emergency alerts or a sentence-long message, small signs would be the preferred platform. Examples of these are scrolling LED signs at bus stops that tell which bus line stops at that particular spot.
Counters and tickers during wait times
Waiting in line for food or the bank is an everyday human experience we all encounter. To maintain order, establishments may install LED displays that call out for a person’s turn to the counter. This is to avoid crowding (a necessary measure especially during this pandemic) and ensuring that the “first come-first served” system is observed.
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