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How LED Signs Help With Your Business’ Branding

Make a name for yourself starting with the right signage.


Lit up neon LED signage at a bar.


What does it mean to establish one’s brand? Having brand recall means you are remembered and associated with a particular image and message. You can see it in the biggest brands of our time: you see a simple checkmark and you immediately think of basketball shoes and athletic gear or drive down any highway and once you see those golden arches you know for sure burgers and fries are just within your reach. That’s what branding does to a company.


As you start to carve out your business journey, this is one part of it you should pay close attention to. After establishing your brand’s identity you need media to help you spread its word. One kind of platform you can use are signages. Digital signages such as programmable LED signs are even more powerful at leaving an impact compared to traditional types so they’re always worth your investment for the many benefits they can give. Read on to find out more.



They make you more memorable to the public

Before you establish your identity, you need to get your public’s attention first. Between digital and traditional signages, the choice couldn’t be more clear-cut: with its bright lights and colors, digital signages come out on top. Humans are naturally attracted to brightness like moths to a flame so the superior pick is definitely to go digital. Add to that the perfect placement and size of your sign then you are guaranteed to capture your target audience even from afar.


Nighttime cityscape scene with plenty of neon LED signages lit up.


This is even more evident in the dark of night as both neon and LED signages dominate many of the world’s cityscapes, so much so that many of these areas have become tourist actions for the many folks that come to see them ー a feat that traditional signages could never duplicate. Truly, going digital is clearly the right choice to make.



Its customizability make it a flexible medium

Establishing a brand identity means having a consistent tone and messaging. At the same time, a growing business and its brand should learn how to be flexible when it comes to its application. This could be seen in marketing campaigns that adapt to the changing of the seasons, for example, all while maintaining the brand’s branding. Because LED signs, both small and large, were created to be programmable, this is one advantage they have over traditional signs.



Dynamic messaging

Another ace of LED signs is their ability to run several messages at the same time. Unlike the static nature of traditional signage, digital displays such as scrolling LED signs and LED screens can run several ads consecutively. You do not need to completely overhaul it as you would with static traditional displays. This helps with your company’s branding as it can run several campaigns and logos in one sign.



Keeps you up-to-date with the times

Going digital helps carve a forward-moving persona for your brand. It portrays you as someone at the forefront of new trends, willing to adopt new technology which is a big boost for your brand.



Want to ride the digital wave? Affordable LED can help! Visit our site today to see your options

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