Storefront Sign Must-Do’s for Every Business Owner

Signages are an investment. These are the things you need to do to protect them.

A lit up neon LED sign for a cotton candy store at night.

When choosing the right signage for your store every care must be exerted so that your investment doesn’t go to waste. With the variety of signs that are available in the market, one should be careful lest they make the mistake of choosing one that doesn’t deliver.

Let’s look at the rules you must remember before purchasing anything. Don’t worry as our advice can be applied to the different types of signages. From LED open signs to touch screen digital displays, let this article help you make a wise decision.

Make sure your choice of signage and its design remains consistent with your brand

The aim of branding is to make one’s business memorable to the public. The largest brands can be distinguished with a mere symbol or its chosen colors ー a dream for every entrepreneur and marketer. While you’re not at that level yet, why not establish your brand identity by being consistent? This means your store’s look and the language you use for your promotions are consistent with your chosen theme and aspirations for your business. In the case of signages, they serve as platforms for your messages so only choose those that match up to your establishment’s brand.

Choose the right size depending on your intentions

Your purpose will determine the sizes of signages you should purchase. Teaser banners placed in strategic areas around town can be large. They are best used for announcements of new products, discounts days, or for when you’re trying to announce a new endorser for your business. Smaller-sized ones like scrolling LED signs are used for everyday tasks in and outside the store, like announcing the day’s menu special in restaurants.

Red neon LED signage outside a restaurant, spelling out the word "HOME."

Find out what would appeal to your target audience’s interest

There are styles and colors that are preferred by different age groups and orientations. Putting yourselves in the shoes of your public will help you come up with the right campaigns for your business.

Are you trying to entice a mature, sophisticated crowd or are you trying for a more general and family-oriented customer base? Find out what attracts them and what makes them tick and have your marketing outputs (which includes signages) reflect their taste.

Make sure it is readable

Sounds like a no-brainer but you’d be surprised some brands employ hard-to-decipher fonts in their promotions. Your goal is to make a mark on the public so don’t make it hard for them to figure out your name. Beyond design, make sure your LED signages are in their best condition. Periodically check to see if they are working in tip-top shape and be ready for malfunctioning parts, particularly bulbs, to get repaired right away. That way your signages will continue to be visible for a long time.

Affordable LED is your partner in making sure you’re putting your best foot forward when it comes to marketing your business. Watch this space for our weekly advice on everything about LED signs!

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