Why Your LED Sign is Ineffective

Find out why your scrolling LED sign is not giving you the bang for your buck.

scrolling led sign inside shop that says pizza

Ukpos.com

Any establishment knows that having signage is important. Signs let people know who you are and what products or services you sell. A scrolling LED sign can persuade pedestrians and current customers to try out what’s new on the menu, as LED-powered signs are eye-catching enough to arouse people's curiosity.

However, this might not be the case for some shops. If you are struggling with sales despite having LED signs, you should start determining the problems as soon as possible. If not, you will be losing sales opportunities.

With that in mind, here are the three common factors that may be contributing to the ineffectiveness of your shop’s programmable LED signs:

#1 Outdated messages

If your sign is displaying outdated and irrelevant messages, there is a big chance potential customers will lose interest. Since consumers' attention span is getting shorter, the first few seconds are very crucial. If people read about promotions that have already ended, it's more than likely that they will not continue reading the other messages on the sign. So always make sure to update information and only program relevant messages.

#2 Lackluster messages

Dull content will get you nowhere. Even with bright lights and flashy animations, your message will not appeal to potential customers if it is not engaging enough. Invest your time in thorough target market research, then create content with the voice and tone that best fits your customers. Of course, you can never go wrong with a call to action at the end of your message.

#3 Messages with no engagement

Messages lacking in engagement also contribute to a sign’s ineffectiveness. Your content should be able to keep people’s eyes glued to the sign. One way to achieve this is by asking questions or challenging customers. Be creative, witty, and relevant with your messages.

The takeaway

Research truly helps to help you determine which factor contributes to your scrolling LED sign's ineffectiveness. One easy way to get data is by holding a survey to find out your customers' needs and wants, which can be done online or face-to-face, whichever suits your business.

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