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6 Effective Tips for Boosting Your Digital Signage’s Reach

Make sure your LED signs are reaching their targets.


NYC taxi cab at night shot with shutter speed and exposure manipulation.


There are many reasons why an institution would want to invest in digital signage, particularly LED signs. For businesses, it is to drive sales and for promotional reasons. For others such as charity organizations, digital displays are often used to spread the word about the causes they care about. Government agencies themselves may invest in the same to inform the public about their programs. The type of LED signage used for these projects ranges from scrolling LED sign displays to neon LED billboards which can all be effective platforms to disseminate information. Investing in these media can prove to be beneficial when you know what you’re doing. 


Here are some tips from us to you which are guaranteed to boost your ROI.



1. Tailor your advertisements to reflect a community’s culture

Whenever you want to reach out to the public through advertisements, it helps to speak a language that’s familiar to them. This is most evident in small-scale marketing initiatives, such as regional campaigns. In multicultural communities, for example, advertisements such as outdoor billboards and signages are written in different languages. This type of technique is also seen during town festivals where brands may incorporate the celebrations into their marketing. Another way to apply this is through posting greetings to congratulate local sports teams when they win.


Slow moving train caught on film.


2. Take your message on the road

Want to reach more people without investing in mobile ads or traditional media like TV and radio? Give transport advertising a try. Public transportations are the perfect vehicles (pardon the pun) for running ads as they are able to reach target areas and audiences constantly throughout the day. Depending on the routes and the people who will be riding that particular vehicle, you will be able to target a large portion of the public making this a very strategic business move. You can look at data such as bus routes, transport schedules, and even study the regular commuters for your chosen location. 


There’s plenty of choices when you go this route. You can use programmable LED signs that you can place inside buses or on the sides of cabs. You can also run your promos on video screens in trains.



3. K.I.S.S. - Keep It Short and Sweet

Leave the lengthy paragraphs to novels and the newspaper. Since the public has a very brief time to view your message, keeping them short and simple will get you further than using a long copy. Keep in mind that folks out in public are always on the go somewhere and using impactful images as well as text can hold their attention a lot longer. Just make sure to not leave out the important details like your brand’s name, contact info, and call-to-action so that your efforts will get tangible results.



4. Choose contrasting colors to make your message pop

It’s not only your choice of words that can make your sign stand out and thereby reach more folks. Even the colors you pick help a lot in making your advertisement pop. Go for high-contrast colors that are sure to attract the attention of the public even at a distance. Your best options are color combinations such as:

  • White or yellow on black
  • White or yellow on red
  • Black, red, or dark blue on white



5. Advertise in areas untapped by digital signages

When you think of places like Times Square or Las Vegas what first comes to your mind? Flashing neon lights and billboards, right? While they are known all over the world for such attractions, it also makes them an oversaturated location for digital displays. Why not go against the tide and go for areas with low penetration of LED signs? For sure you will stand out and grab the public attention because you chose an unusual medium for the locale.


Before you proceed though, remember to get in touch with local authorities on zoning regulations to make sure everything goes smoothly and no laws would be violated.



6. Waiting areas are prime spots

Look around for places where people find themselves congregating whether waiting for something or forming a line ー better if you target those that offer products or services that somehow relate to what you offer (eg. pushing for a new detergent powder nearby laundromats). Basically, it gives people who are expected to stay put in that particular location to absorb and digest your messaging. It definitely won’t hurt to promote your product to people who are waiting for their turn. In fact, you may be tapping an unrealized need of theirs and trigger them to support your business.


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