Make sure your investment in signages works in your favor.
Choosing to go with LED signages for promotions is a wise move but remember that they are merely platforms for your message: what you do to convey this message is what will make the difference. By using the right methods to come up with a strong message, you can definitely craft content that reaches its audience and converts. Today, that’s what this article will show you how to achieve.
Whether you made the decision to run your campaign on a scrolling LED sign or a huge outdoor billboard, you better make sure the content you run on your digital signage is impactful.
Find out the specific traits of digital signages
There are plenty of digital signages to choose from and each has different features, capabilities, and requirements. Knowing this type of information is crucial prior to strategizing and creating content to make sure your message pairs up well with your chosen platform. Specific details such as size, resolution, and pixel count are just some of the elements that will determine what kind of content you will be able to use. When all these elements align, your content becomes much more effective.
Figure out your reasons for putting up signage
It would be very difficult to create content when there’s no reason behind it, so make it a point to figure out why you want to put up signage in the first place. While not all signages need to have a lengthy study behind them, (e.g., emergency exit signs or LED open signs), more complex digital displays such as full-blown campaigns need to be planned out and conceptualized before execution. Having a goal in mind is a good starter, then you can move on to the angle and messaging for the campaign. Once you reach this stage, the next exercise in planning your campaign’s content is just as crucial.
Put yourself in your target audience’s shoes
Now let’s go to content specifics. It’s important that your tone and language resonates with your intended audience. After all, the goal is that your message gets absorbed by the public and the intended reaction is performed. If you want to get their attention then you must speak how they speak. You will need demographic data such as your target audience’s age group, lifestyle, educational level, among others as these are the things you should factor in when crafting your brand’s message for them. That way it is effective and will get them to help you achieve your goals for putting up the signage.
Pick a location that best suits your message and campaign
Once you’ve figured out your reasons for crafting your content and the target audience for it the next step is to choose a location for your display. Different signages and messages work well in different locations, but first, you need to know the different types of locations where signages may be displayed:
Point of Purchase/Point of Sale is a place where customers are expected to pay for the items they picked out from a store. This is a prime spot for signages as this creates an opportunity for sellers to push for items that customers may have otherwise missed out on while browsing around the store. Signs located here trigger impulse buying.
Point of Waiting is a spot where you might have a captive audience as they all are just waiting for their turn. You can choose to advertise longer content here and/or products that are relevant to the potential customers’ reasons for waiting (e.g., laundry products at laundromat waiting areas).
Point of Transit is an area where people may be on the move. Examples are bus stops and waiting sheds. On a larger scale, highways are also considered as points of transit and typical digital displays found here are large LED billboards.
Make sure design principles are applied
Your primary goal in creating signages is to capture an audience so you better make sure the images you portray are captivating. Put into practice design principles so that your signage becomes aesthetically pleasing and thus attractive to your audience. It’s best to seek the help of a graphic designer at this stage but here are some basic design rules to keep in mind:
Go for the right colors
Do you want to make sure your content converts? Make sure it pops by using the right color combos. In text-only signages, your bet is to combine dark and light colors together, like black text on a white background. If your signage contains images make sure the colors complement each other.
Choose simple fonts
Don’t make it hard for your target audience to read your sign’s copy, so go for sans serif types over overly decorated ones that are more appropriate on a wedding invite.
Follow the Rule of Thirds
Simply put, the Rule of Thirds is a design principle where you are asked to imagine a grid on your canvas where the grid creates equal-sized rectangles on the surface. Notice where the lines intersect on the said grid? That’s where you should place your signage’s graphic elements as our eyes are naturally drawn to those spots, hence making your content stand out more.
We know how important investment signages are to businesses and establishments alike. These are just a few simple rules as you begin making the right choices for your LED sign needs and hope we could be of help to your plans and endeavors!
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