How To Use LED Signs for Recruitment

Let digital signages help meet your establishment’s member quota.

Leave cardboard signages in the past and go for digital signages instead.

Organizations such as academic clubs and non-profit groups need a healthy roster of members to continue operating. Because they are reliant on volunteer members, there must be efforts to regularly recruit people to join the organizations. It is true though that recruiting for these groups may be challenging. While there are the usual methods for recruitment like handing out flyers, setting up booths, or sign-up sheets both online and in-person, there are still methods that haven’t been commonly utilized but are still worth trying.

Here’s where digital signages such as programmable LED signs can be used for these purposes. If you want to widen your reach or you want to use something different for your organization’s recruitment efforts, then you’ve come to the right place. 

If you are a non-profit organization or school club in need of help finding members, or a small business that wants to find new ways to hire employees,  this article lets you discover how to use digital displays for recruitment.

You can easily run your organization’s recruitment announcement on a scrolling LED sign, like the  20mm RGY 1 Row Programmable Scrolling LED Sign shown here

Promote your recruitment activities on LED signs

Just like how retail stores would make announcements about their products or sale events on their digital displays, organizations can also turn to these platforms to announce their recruitment drives. Depending on the size and type of organization, this could entail multiple postings around town or school, or an investment to one large LED billboard prominently showcased in a central location with heavy foot traffic. Programmable LED signs are especially perfect for these promotions as they can easily be tweaked for updates.

Recruitment signages should contain essential details such as a call-to-action:

• Join our club!
• We need volunteers.
• NOW HIRING

It should also contain important details such as contact numbers, info on the group's social media pages, requirements, application dates, and the venue for the orientation or interview.

Use your organization’s  branding assets in your signages

To make yourself stand out and become memorable in the eyes of the public, it’s important to use your organization’s standard colors and typeface on all of your signages. This, of course, also includes your group’s logo  Whether you will be posting at a campus or at the community outside of it, having these elements become part of your campaign makes your posters and signages more recognizable.  It would make the public who sees them know who you are right away which is what you want to happen when you’re seeking out applicants.

Take opportunities to recruit during official events

Another way to raise awareness about your recruitment efforts is to hold events. Options may include fundraising events, exhibits, bake sales, etc. Holding such events is a way to introduce what your organization is all about to potential recruits. In such scenarios, you can use signages not just to promote the event but promote the organization itself.

You can start promoting days ahead of the event using programmable LED signs. On the day of the event, you can use the same signs to provide information to attendees. Because they can be customized, messages can easily be updated depending on the signage’s use for the day purpose for the day.

Keep it short and simple

Good copywriters know that the best writing is uncomplicated. It does not overexplain things and gets directly to the point. It is best explained by the acronym K.I.S.S. which stands for, “Keep it short and simple.”

The people you are trying to capture don’t have a lot of time to spare. Short, persuasive language is all it takes ー no need for a long scrolling text or a big chunk of copy on display on your screen. Just remember to include a call-to-action and the important details that your potential members need to know.

Run videos of the group’s activities on the screen

LED video walls can provide would-be members with more information about what your organization does. Clips of your charity works and events can be projected on the screens. This gives recruits to see what they can experience once they join the group. This can be displayed at your headquarters or during a recruitment drive.

While LED signs are more often seen as advertising platforms that businesses use, the same technology can likewise do a lot to growing organizations that do great service to the community. Because many folks rely on these institutions for their needs, they need all the help they can get to recruit more people in order to fulfill their visions. Thankfully, digital signages such as  LED signs serve as effective tools to spread the word about these organizations’ activities.