Find out why a programmable LED sign is a must in car wash and auto-detailing shops.
Small business owners never stop thinking of ways to grow their business, especially during a health crisis. Car detailing and car wash shops are no different, as revenue dropped in 2020 in the U.S. as an effect of the pandemic. Experts say it was slowly recovering in 2021, and 2022 is a promising year for this industry. The U.S. market size of carwash and auto detailing this year is forecasted to reach 13.7 billion U.S. dollars, or a 4.2% growth from last year.
So if you are a car detailing business owner, this article might help. We will discuss the importance of getting a scrolling LED sign and its benefits to your struggling business.
Here are the five benefits of programmable LED signs to car detailing and car wash shops:
- Quickly capture motorists' attention
- Encourage impulsive purchasing
- Stay eco-friendly
- Enjoy effortless cleaning and maintenance
- Enjoy the convenience of updating messages
#1 Quickly capture motorists' attention
Static ads remain effective in letting consumers know what a shop is all about and what its products are. However, most fail to capture people’s attention, especially those in moving vehicles. Since your customers are car owners and are most of the time inside of their moving cars, you need to be able to pique their interest immediately. Programmable LED signs can effectively do this because of their extremely bright light and animation features.
#2 Encourage impulsive purchasing
Once you have captured their attention and decided to have their car washed in your shop, a scrolling LED sign can continue doing its magic. If your LED sign has programmed messages displaying other services and car cleaning products you are offering, there’s a big chance your customer will consider them too. For example, if a customer is in the waiting area where a LED sign is displaying your other services, they might be persuaded to purchase them as well aside from the carwash. With that said, proper placement of these signs are also important.
#3 Stay eco-friendly
Carwash shops are often criticized for using too much water. Some people even debate over the idea of which one uses water more – a car wash or washing your car in the driveway. With that said, using eco-friendly signage can ease people's minds, as they are more energy-efficient than other illuminated signs that use fluorescent or CFL bulbs. Aside from using less power, programmable LED signs also give off minimal heat, which can keep the interior of your shop cool during spring and summer.
#4 Enjoy effortless cleaning and maintenance
LED signs are generally easy to clean and maintain. Cleaning only requires wiping the dust and dirt off the surface using a lint-free cloth or microfiber towel. On the other hand, maintenance is minimal, as these signs have long lifespans; the LED bulbs do not get busted easily, unlike fluorescent, incandescent, or CFL bulbs. With that said, scrolling LED signs are indeed more cost-efficient than other illuminated signage.
#5 Enjoy the convenience of updating messages
Because the carwash business is a fast-paced environment, updating sign messages can sometimes slip out of your mind. But since scrolling LED signs are sold with remote control and software, updating content is easy and fast. You would not have to worry about printing out new posters or having an agency create new ones and wait for weeks for them to finish.
The takeaway
Programmable LED signs indeed can benefit carwash and auto detailing shops big time. This type of business requires fast action in terms of acquiring customers and fulfillment of services. A LED sign can keep up with this type of environment and provide the benefits that can positively affect revenue.
Aside from the mentioned benefits above, a scrolling LED sign also helps with brand awareness while reducing wait times by displaying other services customers may want to purchase. So even if programmable LED signs are a huge investment for a small business, the returns are incredibly impressive.
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Decided on getting a scrolling LED sign for your carwash shop? Browse AffordableLED.com and pick the perfect sign that fits your business’s needs.
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