Follow these tips to level up the experience of your gym’s clients.
Time and time again we’ve talked about the tremendous benefits that digital signages such as programmable LED signs deliver to different fields and industries. From retail to healthcare and everything in between, the technology continues to expand and provide services beyond its reach as a marketing platform. And now we’re going to look at how digital displays boost the health and fitness industry.
Over the years, we’ve seen the emergence of various fitness trends and the promotion of healthier lifestyles. Gyms and fitness centers are no longer just associated with bodybuilders and athletes. Instead, it’s become a go-to place for the young and old, for friends as a bonding activity, and a daily habit for busy bodies who need to blow off steam before or after work. With that in mind, gym and fitness center operators face stiff competition from each other to get people to try out their services. Investing in good equipment and the right people is paramount to this goal, of course, but investing in effective promotions is also crucial.
Here’s how LED signs and other digital screens can fulfill their roles as powerful promotional tools, while improving the experience of the gym members at the same time.
1. Promote your gym’s class offerings and facilities.
Just like any other place of business, customers would love to see first what an establishment offers before entering its premises and trying out its offerings. With many gyms located in pedestrian-heavy areas such as commercial centers and malls, it makes perfect sense for them to have digital screens showcasing their classes and facilities as a way to entice potential clients.
Think of your advertisements as the hook and their contents as the bait that will lure people to try out what you offer. This is especially helpful for first-time gym goers or even the experienced ones, but who are unfamiliar with your offerings and facilities.
2. Inform gym goers of class schedules and available instructors.
After promoting your gym’s classes and facilities, the next thing you should highlight are their schedules.
Again, let’s think about those first-time visitors to your establishment. Often, these folks would get a complimentary or at least a discounted introductory rate to try out your facilities. Gyms often employ this tactic as an enticing offer to get people to experience the business’ facilities, hoping it will convert them into members.
Fun classes and top-notch gym equipment could definitely convert people into becoming members, and once they commit to become members, they would want to know the schedules for the classes you offer. To make it easy for them to choose the classes, you can display on a large digital screen the available classes, their time slots, as well as their instructors.
3. Display health tips and motivational content.
Your establishment should serve as a haven for health and fitness, and aside from providing a place for people to workout, you can also take it as an opportunity to educate them by providing information on how to live a healthy lifestyle.
This is especially effective for those who go to the gym on their own or prefer to exercise by themselves. Without the support of an instructor or the guidance of a class, you can still educate them on fitness and healthy eating fundamentals through signages. Even motivational quotes or visuals would be great to have around your gym.
Programmable LED signs, as well as video screens, are the perfect platforms for these types of content.
4. Announce promos.
Just like a regular retail shop where special sale days and promos are announced on LED displays, your gym could also benefit from using the same platform to announce your own promos.
Usual gym promos such as “refer a friend” programs, special classes handled by celebrity trainers, or even fundraisers can be promoted using digital signages. Just make sure they are located in high-traffic areas to maximize their exposure.
5. Introduce your gym staff to the members.
A huge part of running a fitness center is building trust between you and your customers. Trainers are expected to work closely with their clients during one-on-one coaching sessions, so it’s important for the gym’s management to find ways to make things comfortable between the two parties.
You can build on that trust by highlighting your trainers’ expertise through profiles showcased on screens around the gym. You can also run LED billboard advertisements where they take on brand ambassador roles for the company.
6. Provide instructions on how to use the machines.
While trainers are there to guide the gym goers, those who are doing their workouts solo will need written guides to use the gym equipment safely. To avoid accidents, make sure there are how-to instructions next to the machine. Fitness tips may also be programmed into LED signages to remind people of the correct way to move or pose to avoid injuries.
7. Show direction to the different areas of the fitness center.
Gyms and fitness centers, especially the large ones, can be overwhelming to navigate for newcomers. As there are steps one must take before starting their session (leaving their belongings at an assigned locker, changing into gym clothes, etc.), it’s important to have clear signs that inform people where they are and where they are supposed to head next. Wayfinding signages placed at the right locations can point your clients in the right direction and prevent them from getting lost.
We hope this guide provided you with some helpful tips that you can apply when promoting your gym or fitness center. As always, watch this space for more signage marketing ideas and industry insights.
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