Stay ahead of the competition by leveraging your company’s LED assets.
There are plenty of reasons why investing in digital signages could only mean good things for your business. For one, they are powerful advertising platforms that help build your name and status to the public. From the biggest billboards that run top brands’ amazing audio-visual spectacles to the simple scrolling LED sign you would see every day by the window of a mom-and-pop shop, the impact of digital signages cannot be denied. Since the technology was developed, they have and always will be an essential partner in every growing business.
In fact, they do more than just run ads. These screens can also serve as information providers (wayfinding signages), as well as behavior regulators (queue management signs). But did you know that these traits of digital signages also help boost sales for businesses? Indeed, they are also effective for upselling products and services in plenty of different settings. Let this article show you how.
Share product features or highlight the value of services
Here when we say value, it goes beyond providing the price of a product or service—at this point, the digital screen should be answering what makes a product or a service worthy to be purchased or availed.
In this manner, an LED screen can serve your establishment by providing information about the benefits consumers will gain from using a certain product or service. Let’s say you’re the owner of a spa. One way you can encourage people to enter your business is by advertising the services you offer. With the right words and graphics, you can arouse curiosity that’s enough to get them to check out what you have to offer inside. Additional screens inside may delve more into specific procedures, like highlighting their benefits to the body or explaining the processes in a way that’s simple and easily digestible for your potential clients.
Combining these signages with a knowledgeable staff that is ready to answer questions definitely helps in upselling your spa’s services.
Boost promotions for specific products at your store
It’s normal for retailers to shine the spotlight on specific products and services. This happens every month, every week, or every season in stores across the nation. There are many reasons why they would choose to specifically highlight certain products or services: it might be that they are offered for a limited time only, or are seasonal so they must sell fast. Whatever the reason, digital signage can provide the means to boost these products' sales.
The customizable nature of digital signages is especially apt for this function. Unlike traditional signages, digital ones such as programmable LED signs can easily be updated with each change of highlighted products. That’s something printed advertisements such as posters or banners can’t boast about as they are static, with the contents becoming irreplaceable once they are printed. Not so with LED signs and other digital screens which can be updated even in real-time.
Drive customers to go for expensive items
Speaking of highlighting products, why not use digital signages to boost promotions for high-value items at your store? By combining wayfinding, promotional, sales, and informational (discussed in the first part of this article) signs, you can successfully drive customers to your business’ more expensive offerings.
Just always remember that different retail signs each have different functions and learning what each is meant for can help you run in-store campaigns the right way.
Encourage customer feedback or participation
The same digital retail signs can also be tapped to leverage social proof. But first, what is “social proof”? Simply put, social proof is a psychological phenomenon where people assign value to other people’s behavior and even conform to and mimic that behavior to be accepted or be seen as similar to their influencer. Today, this is pretty much how influencer marketing is run. When ordinary users see a well-known personality endorse a product, they place value in that endorsement such that it shapes their buying decisions. Another form of social proof is when you decide to support a certain brand of toothpaste because of its claim that “9 out of 10 dentists recommend” the brand.
Another thing worth mentioning is that social proof is not limited to so-called experts or famous people. Your friends and loved ones are likewise as influential, perhaps even more so to you than these promoters. Even strangers who leave comments on review sites have the power to exert influence over consumers. In fact, this last type of social proof is the type of behavior that can be encouraged by digital signages in retail settings.
Digital screens can be used to promote a business’ social media pages. For example, a fashion boutique’s digital billboard may splash on its screen the QR code leading to its Instagram account. All the while the same screen may promote a hashtag, a pose, or a challenge that the viewers must complete, capture photographically, and upload to the app while in the store. The same tactic can be used in places (trendy bars, resorts) where being seen is considered “cool.”
Provide another stream of income
Now unlike the other ways mentioned here, this is one aspect of digital signage ownership that does not involve promoting an establishment’s own product and services. Rather, think of this as a perk of owning digital signage.
For some establishments and areas, renting out an LED billboard, for example, is a great income-generating source. Businesses or even individuals may rent out screens that are unused to other parties for whatever purpose they may serve. Indeed, this is a clever way for establishments to continually earn from their investment.
As competition in business becomes a lot stiffer, it’s important for entrepreneurs to use clever ways to always get the attention of customers and encourage them to continue spending their hard-earned cash. When planned and done right, tactics such as these can surely help businesses remain strong for many years to come.
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