How the Transportation Industry Benefits From LED Signs

The impact of LED screen technology on the transportation industry could never be denied.

As cities and towns progress, the need for strong transportation systems likewise grows to accommodate the movement of an ever-rising population. This gave rise to mass transit, which is seen as the more efficient and greener option to transport people to and from their destinations. And in the process of its development, digital signages such as scrolling LED sign displays became part and parcel of their success. You can visit any of the cities known for having the best transportation and see digital signages are used for wayfinding and other purposes to help things run smoothly.

We’ve already tackled the many contributions of digital signages to the growth of businesses plenty of times in this space. Now, let’s look at the ways our transportation systems benefit from LED screen technology.

Keeping track of arrival and departure times

Transport hubs such as airports or railway stations operate according to a schedule. Sticking to a time frame helps the system run efficiently and benefits both the passengers, operators, and station managers alike. In fact, these stakeholders all play a role in keeping things running smoothly, and in order to do so crucial information such as arrival and departure times must be shared for everyone to see.

In the same way digital screens such as scrolling LED signs help manage wait times in retail settings, the same benefit is also enjoyed in transportation hubs all over. Thanks to technology, passenger expectations can be managed by not just providing arrival and departure times but also equally important travel information, such as transportation delays, reroutes, and trip cancellations.

Providing direction to commuters

Often, navigating transportation hubs can be a journey in itself, as some particular forms of travel will require travelers to transfer from one station or terminal to another. This is especially true during international travel or at stations with several networks of lines servicing it. For tourists and newcomers to the area, the experience can be overwhelming. In such scenarios, wayfinding digital signages can provide much relief by helping the public find their way around transportation hubs.

Here, help may come in the form of interactive maps, directories, overhead LED screens, and wall-mounted directional signs that point the passengers the right way.

Streamlining processes leading to lightened staff workloads

One benefit of using digital signages is that it effectively automates several processes, leading to more streamlined operations in transportation hubs everywhere.

Once the signages for travel information and wayfinding are all set in place, it will effectively free up personnel who would otherwise be answering queries from passengers. These employees could then focus on other matters of concern.

And in the instance when information needs to be updated on the screen, the customizable nature of programmable LED signs and other digital screens means updating the content for the employee in charge would surely be a breeze.

Sharing sightseeing information with tourists

In many ways, digital signages can be effective platforms for promoting tourism in a particular locality. Given that tourists would undoubtedly use transportation hubs to go from one place to another, it makes sense to run promotional content on LED screens to boost tourism. 

Localized content that highlights must-see sights and community activities can be showcased on digital signages in high-traffic areas around the hub.

Access to additional streams of income by running advertisements

Transport hubs, especially in the big cities, are undoubtedly busy places with heavy pedestrian traffic. In fact, certain times in the day are considered peak hours where the flow of commuters is at its heaviest. This means there’s always an audience that’s ready to consume advertisements. This opens up plenty of opportunities for the transportation industry to open up train/bus stations and airports for additional streams of income through ad placements.

From commercials to interactive audio-video spectacles, the intersection of digital signages and transportation hubs makes for a great partnership that is sure to deliver great returns for those who will avail of the opportunity.

Streaming emergency alerts

In the unfortunate instance should an emergency situation should occur, LED screens in transportation hubs may be tapped to make announcements. Power failures, collisions, and accidents may be relayed for the safety and information of the people on site.

In emergency situations where a wider scope of the community is affected (e.g. natural disasters, civil disturbance), some transportation hubs may be designated as shelters for the public’s protection. Digital signages at the hubs may relay information from the authorities to the evacuees.

Now that you know how useful LED signs are to the transportation industry, perhaps you should keep your eyes peeled for signages the next time you’re at a train station or airport. Observe them while in action and appreciate them for making your travel experience smooth and problem-free.