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Why Pet Grooming Businesses Need LED Signs

Even pet salons benefit from programmable LED signs and other signages illuminated by LED bulbs.

man in black shirt grooming a white long-haired chihuahua


Because of the pandemic, having pets became pretty popular among Americans. According to Statista, 14 percent of respondents of a survey carried out in February 2022 say that they acquired a new pet. This number is a four percent increase from December 2020.


Furthermore, a whopping 70 percent of Americans from all generations reported spending more time with their pets as a result of social distancing measures. With all these statistics considered, we can safely say that the pet industry is on a high.


As post-pandemic hoomans start to head put more frequently, their new fur babies will need the necessary care and grooming. So if you own or manage a pet grooming business, this is the perfect time to invest in marketing your business. In-store marketing strategies, like installing a scrolling LED sign, are an excellent way to start.


Here are five reasons why getting LED signs can benefit your pet grooming business today:


  1. Lets people know you are open for business
  2. Increase foot traffic to the pet salon
  3. Upsell and promote additional services
  4. Display pet’s and hooman’s names
  5. Display important information


cat being groomed

#1 Lets people know you are open for business


LED open signs are much more effective in displaying your message versus a printed-out one. These signs are incredibly bright and visible even from meters away, so pet owners will be able to see that you are accepting customers, even when they are several feet away. 


Furthermore, LED open signs come with animation modes, which make them even more appealing and visible. You can also choose from different colors and get one that will match your business’ theme and personality.


#2 Increase foot traffic to the pet salon


LED-illuminated signage can play a crucial part in capturing the attention of your target customers. These signs are hard to miss, even for fast-walking people or motorists. Whether it is a scrolling LED sign or a storefront sign, you will have people stopping to take a look and increase the number of people wanting to look inside your shop.


In addition to increasing foot traffic, it also increases the whole property's curb appeal and enhances business visibility, even if the shop is located along a busy street or community.


#3 Upsell and promote additional services


Pet grooming businesses, as we know, usually do not offer just grooming services but a variety of sorts. One can provide pet sitting and dog walking services as well as vet care and pet training. With scrolling LED signs, you can let customers know of these other services.


By programming promotional messages about your other services or products, you can inform customers about them and raise their interest in trying them. On the same note, you can also use these signs to showcase any discounts that you may be offering.


#4 Display pet’s and hooman’s names

  

Just like banks and money-changing shops, pet grooming salons usually get long lines of customers. To make the workflow organized, you can use programmable LED signs to display the name of the current pet being served or the fur parent’s name. The same is the case for customer numbers, so customers would know if they are the next one in line.


Doing so will help you control the number of customers for the day and avoid getting too many and risk overtime work for your staff.


#5 Display important information


Programmable LED signs can also be used to display important information like the doctor available for the vet services as well as the time, the change in the prices of products, or a new schedule. These signs are pretty helpful in displaying quick pet care tips too and can entertain customers waiting in line.


On the same note, you can also post business achievements, future events, and even social media information about your business to make sure they follow you too. 


Fun Fact: Dogs like the colors blue and yellow.


Blue and yellow seem to be the favorite colors of dogs because these canines can distinguish these two tones easily. So if you want to make your signs even more effective, grab the attention of the actual end-user of your services – the pups! Use blue and yellow in your scrolling LED sign or LED open sign, so when a passing dog stops to take a look at your sign, their hooman might just consider having them groomed.


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Need programmable LED signs for your pet grooming business? Check out AffordableLED.com and shop for the perfect sign your business needs.

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