Why Local Auto Repairs Shops Need LED Signage

Here are the reasons why this business needs to invest in programmable LED signs.

The automotive industry, specifically auto repair shops, continues to thrive despite the pandemic. Although there is no new data on the present number of shops in the U.S., it has been forecasted that there were nearly 234,700 auto repair and maintenance centers in the U.S. in the fourth quarter of 2020. This number is a 0.9 percent increase from the previous year. So even in a health crisis, over 13,000 repair shops were opened between the fourth quarter of 2010 and 2020.

This is no wonder, as the number of vehicles in operation in the country has risen, indicating that the automotive repair industry has definite room for growth. In addition, experts forecast that the revenue of automotive mechanical and electrical repair and maintenance in the U.S. will total about 64.2 billion U.S. dollars by 2024. These numbers also mean that competition is going to be tougher than ever.

If you own an auto repair shop and are struggling to rise above the competition, working on some in-store marketing can significantly help. One of which is to invest in a scrolling LED sign for your shop. Scrolling or programmable LED signs provide so many benefits to brick-and-mortar shops, the automotive industry included.

Here are reasons why this LED signage is worth investing in today:

1. Makes the shop easily seen by motorists
2. Helpful in promoting other services  
3. Can display health and wellness measures
4. Provides complementary lighting
5. Totally safe and hazard-free

#1 Makes the shop easily seen by motorists

If you’re driving along the road, a store that will most likely catch your eye is one with an extremely bright LED sign. If there are two repair shops a few meters away from each other and the farther one from where you are has illuminated signage, it will be the store that will immediately grab your attention. LED bulbs are known to consume 13 to 15 watts to produce 800 lumens – bright enough to easily illuminate dark areas. And even at the height of the day or during an intense rainstorm, these illuminated signs remain pretty visible.

Similar to LED open signs, a scrolling LED sign can also be used to let people know you are open and accepting customers at the moment. The minute they are turned on, you can expect motorists to stop by and inquire about your services.

  

#2 Helpful in promoting other services

Auto repair shops usually provide a myriad of services aside from the primary repair ones. Most of the time, customers may not be aware of them, so it is crucial that you let them know. Displaying them in your programmable LED sign would help and encourages customers to give them a try.

For example, if you also sell car shampoo and perfume, you can promote them via the LED sign. When a customer having their tail light fixed sees this, there is a big chance they’ll inquire about the products and purchase.

#3 Can display health and wellness measures

Cleanliness is a good selling point for businesses today as many consumers are still worried about contracting the virus when heading out. You can ease the minds of your potential customers by letting them know beforehand that you and your staff are all vaccinated and follow health protocols. Displaying them in your programmable LED signs can effectively pass the message on to motorists, and there’s a huge chance they will consider your auto repair shop over your competitors.

You can also use the sign to display health and safety reminders to your customers. Remind them to wear frequently sanitize their hands, especially if they were to use the bathroom.

#4 Provides complementary lighting

Most auto repair shops operate 24/7, and programmable LED signs can provide ample lighting during the dead of night. Aside from making your business literally visible in the dark, these signs can give ambiance to your shop and keep that safe feeling in your store.

Scrolling LED signs are available in many colors, and you can choose from a single-color unit or a tri-color unit. On the same note, they also feature animation modes that can make your messages even more noticeable. 

#5 Totally safe and hazard-free

Finally, LED signage is safe and hazard-free. These signs are waterproof, so if a staff accidentally shoots water toward the sign, it won’t cause any electrical hazards and put everyone in the shop in danger. These signs are safe to touch because LED bulbs do not emit heat, unlike incandescent or fluorescent bulbs. They also do not emit any toxic gases that may be detrimental to your staff and customers’ health.

On the same note, programmable LED signs do not pose any broken glass risk like neon signage does. The glass od of neon signs can get broken and expose high voltage that can cause electrical shock or a fire hazard. In other words, scrolling LED signs are the safest illuminated store signs today.

—

If you’re ready to get your auto repair shop a scrolling LED sign, head to AffordableLED.com and purchase the unit that most fits your business’s needs. Choose from outdoor, indoor, and semi-outdoor signs of different sizes and LED bulb colors.