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5 Business Tips to Get The Most Out Of Your Scrolling LED Sign

What better way to draw attention and stand out from the competition than with a scrolling LED sign? Attractive, eye-catching programmable LED signs can make a huge difference in how your business is perceived by potential customers.

This article will explore how you can make the most of your scrolling LED sign and effectively use it to promote your business.

1 - Make sure your scrolling LED sign is visible from all angles.

When placing your sign, consider its visibility from all angles. You want passersby and motorists to see it no matter where they are, so it’s important to install it in a highly visible spot.

If you’re unsure where the best spot is, try a few different locations and see how well the sign can be seen from each one. Once you’ve found the perfect place, make sure the unit is securely mounted so it won’t be blown away or damaged.

2 - Use attention-grabbing colors and animations. 

When it comes to programmable LED signs, one of the best ways to get people to notice your message is to use attention-grabbing colors and animations. Whether you’re using a basic sign with a single color or a more advanced unit with multiple colors and animations, here are some tips:

  • Use bright, contrasting colors that will stand out against the background.
  • Experiment with different color combinations to see what looks best.
  • Include animation in your sign to make it more dynamic and eye-catching.
  • Keep the overall design of your sign simple so that the colors and animations are the main focus.

3 - Use clear, concise messaging. 

When it comes to your scrolling LED sign, less is definitely more. Use clear and concise messaging that passersby and motorists can easily read and understand. Keep in mind that people quickly scan the sign as they walk or drive by, so make sure your message is short, sweet, and to the point. Don’t cram too much information onto your sign. Focus on one key message you want to communicate.

Avoid using excessive punctuation and symbols, slang, or any text that may be hard to read in the limited time available. Instead, use words that are easy to recognize and quickly convey your message. Make sure the font size is large enough for people to easily read at a glance.

4 - Change up your message regularly.

It’s important to change your message regularly when using a scrolling LED sign to keep people from getting bored or ignoring the sign altogether. Plus, it allows you to promote different products or services and keep people updated on new arrivals or sales. 

Try rotating messages like “Welcome to our store!”, “New arrivals today!” or “Check out our amazing deals!” You can also switch out your messages for special occasions like holidays, anniversaries, or seasonal events. That way, you can capture the attention of passersby and encourage them to come in and check out what you offer.

5 - Maintain your scrolling LED sign.

Scrolling LED signs may be a big investment, so you definitely want to take care of and maintain them to extend their lifespan. Here are some tips you can follow:

  • Keep it clean - LED signs can get pretty dirty, especially outdoors. Be sure to clean your sign regularly to keep it looking its best.
  • Protect it from the elements - If your sign is going to be outdoors, make sure you protect it from the weather. A good cover or canopy can go a long way in extending the life of your sign.
  • Get it serviced regularly - Like any other equipment, LED signs need to be serviced and maintained regularly. This will help ensure that your sign stays in good working order for years.

Buying High-Quality Scrolling LED Sign

Buying high-quality programmable LED signs will allow you to maximize their use. But before anything else, you need to remember a few things to get the most out of your purchase. First, make sure that you buy a sign that is the right size for your business needs. If you’re not sure what size sign you need, it’s always best to err on the side of caution and go with a larger size.

Another factor you need to consider when buying a scrolling LED sign is the resolution. The higher the resolution, the better quality image you’ll be able to display on your sign. If you’re only displaying text, then a lower-resolution sign will suffice. However, if you plan on displaying images, you’ll need to buy a unit with a high resolution.

Finally, you need to consider how much money you will spend. Signs can range in price from a few hundred dollars to thousands. It depends on your budget and what features you’re looking for in your sign.


Scrolling LED signs are a great way to get messages across in an eye-catching and attention-grabbing manner. With the right guidance, you can get the most out of your scrolling LED sign and maximize its effectiveness. Consider carefully what message you want to convey, how often you should be changing it, and how to draw people’s eyes towards it. 

If you’re looking for quality scrolling LED signs, Affordable LED is a leading LED manufacturer in Southern California. We supply high-quality outdoor and indoor signage to regional sign companies and sign shops throughout the United States.

As a LED manufacturer, we provide companies a competitive edge over their competitors through our top-of-the-line LED signs displays, helping them establish a successful business. You can check our collection of LED sign displays by visiting our website.


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