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5 Foolproof Ways to Market Your Small Business This 2023

Survive another year post-pandemic with these marketing tips to boost your business’s sales.

facade of a specialist tea house


Small businesses would need all the help they can get to help increase foot traffic this year. Although many businesses have opened up as social distancing measures have been further relaxed, many consumers now prefer the convenience the online stores offer.


So aside from the competition, the threat of e-commerce looms over small brick-and-mortar businesses. Thankfully, there are many in-store marketing strategies to try to drive foot traffic to your business.


If you’re a struggling new business, you’ve stumbled upon the right article. Here are five foolproof ways to successfully market your business and increase your sales:


  1. Invest in a scrolling LED sign.
  2. Run regular in-store promotions.
  3. Consider local SEO marketing.
  4. Be visible on social media.
  5. Put up flyers.


#1 Invest in a scrolling LED sign.


A scrolling LED sign is very useful for any business establishment. Whether it’s an indoor or outdoor unit, it can play a significant role in ushering customers into your shop. An outdoor sign can immediately grab the attention of pedestrians and motorists, while the indoor ones can encourage customers to try other products and services.


Programmable LED signs may be more expensive than traditional static signs, but the returns are huge. You can also maximize their use by displaying your promotions and highlighting products and services. And because they can be extremely bright, outdoor LED signs can double as supplementary lighting during the night, providing safety to you and your customers.


#2 Run regular in-store promotions.


Promotions are very effective in drawing potential customers from your competition. If they see that you offer a particular product at a lower price or an item comes with a freebie, they will, without a doubt, choose you over your competitors.


Here are some promotion ideas that you can try:


  • Run contests like the fishbowl raffle.
  • Giveaway freebies for every particular amount of total purchase
  • Early bird discounts
  • Discounts on their next visit
  • Rewards points system


#3 Consider local SEO marketing.


Local SEO marketing is an online marketing strategy that involves having an online business listing. So even if your business is not online-based, it’s still crucial to have a digital presence. Yelp and Google Business Profile are two platforms that make it possible for potential customers to find you online.


Yelp allows customers to leave reviews, while you can make your business visible on Google Maps and be searchable on Google with Google Business Profile. It’s also recommended to update these accounts, like uploading photos of the store, your products for sale, your staff, and happy customers.


#4 Be visible on social media.


On the same note, social media is a great way for brick-and-mortar businesses to reach customers online. Digital presence includes social presence, with the latter being more important as many people are on social media. Make sure to create a business page on Facebook, Instagram, Twitter, and even on LinkedIn. Cross-post on these platforms regularly, and make sure to respond to comments and direct messages.


Marketing your business on social media is free, but if you have the budget, you can run ads to further maximize your business’s social exposure.


#5 Put up flyers.


Although digital marketing is the fastest way to reach customers in this day and age, classic marketing strategies still work. Putting up flyers, for instance, is one and can effectively encourage people to come by your store. Human beings are attracted to visual content, so make sure your flyers are highly visually appealing with minimal text that will make them curious enough to visit your shop.


Aside from the engaging images, make sure to include all the necessary information. This should include your store address, business hours, specialties, and social media handles.


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For more small business tips such as these, make sure to follow this blog. If you need to get your business a programmable LED sign, shop at AffordableLED.com today! Feel free to contact us if you need help. Hablamos Español!





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