Learn eight creative ways RV parks & campgrounds boost summer rentals.
A scrolling LED sign might seem like a small addition to your RV park or campground, but it can make a big impact, especially during peak travel months. These bright signs can deliver real-time updates that travelers can see from the road. If your business relies on road-trippers and last-minute bookings, using an outdoor LED sign can help you fill those empty spaces more quickly. And because they’re programmable, you can update messages in just seconds.
From promoting vacancies to sharing weather updates and special events, this article covers all the ways RV parks and campgrounds are using programmable LED signs to boost summer rentals and how you can too.
#1 Display Vacancy Messages That Drivers Can’t Miss
Most RVers are scanning the roadsides for two things: a place to stay and a sign that says “VACANCY.” A bright LED sign placed near your entrance can make it easy for travelers to know you’ve got space.
Instead of a static sign, use short, clear phrases like:
“NOW OPEN – SPOTS AVAILABLE”
“RV SITES TONIGHT – FULL HOOKUPS!”
“PET-FRIENDLY + VACANT SPACES!”
These quick bursts of text can scroll, flash, or even “explode” to grab attention. Signs that flash or animate are more likely to grab more views than traditional ones.
Bonus Tip: Use red and green color text options for easy-to-read messages day and night. Most programmable LED signs offer both.
#2 Promote Discounts and Midweek Specials
Many road-trippers make spontaneous decisions, especially during summer. Offering deals like “Stay 3 nights, get 1 free” or “Midweek Rate: $10 Off/Night” on your sign can help you fill less busy days.
The key here is urgency. Use animation modes like “shooting” or “falling” text to highlight:
“LIMITED TIME – WEEKDAY DISCOUNT”
“TODAY ONLY: 10% OFF RV SPOTS!”
Updating your sign based on the day of the week is simple with a programmable controller, even on older models. Some LED signs allow scheduling so you can preload weekday deals in advance.
#3 Share Local Events and Campground Activities
Sometimes campers are looking for more than just a place to plug in — they want experiences. Use your scrolling LED sign to highlight activities at your campground or nearby:
“LIVE MUSIC SAT 8 PM – BY THE FIRE PIT”
“KIDS’ NATURE WALK – THURS 10 AM”
“FARMER’S MARKET – 2 MILES AHEAD”
Sharing real-time local events gives your site more personality and encourages longer stays. Think of your sign as your “campground billboard,” except you can change it anytime you like.
#4 Offer Real-Time Weather or Traffic Info
Planning is a huge part of RV life. Scrolling signs can offer quick weather notes or traffic alerts that help your guests plan:
“COOL NIGHT AHEAD – BRING JACKETS”
“HWY 45 CONGESTION – TAKE HWY 23 INSTEAD”
By showing helpful info, you become a roadside helper. Travelers remember places that give them a smooth experience. And if you're near a route with high traffic, you'll want a message that stands out in seconds. Bright LED text works especially well in outdoor light, even in direct sun, unlike chalkboards or printed banners.
#5 Highlight Amenities That Road-Trippers Love
Amenities are big deciding factors for RVers. Instead of listing everything online and hoping they check your website, show off your top amenities on your scrolling LED sign:
“FREE WIFI + LAUNDRY ON-SITE”
“SHADED SITES & POOL OPEN!”
“EV CHARGERS AVAILABLE – ASK OFFICE”
Focus on what makes your site different. This kind of signage can catch travelers who are scanning the area from their driver’s seat or RV window. Use short, snappy lines and keep rotating them every 10 to 15 seconds.
#6 Add Humor or Quirky Messages to Be Memorable
RV travelers love personality. Some of the most popular campgrounds online gained attention due to their humorous or clever signs. Humor can go a long way in helping your park stick in someone’s memory:
“OUR WIFI IS FASTER THAN A BEAR”
“TIRED KIDS? WE’VE GOT MARSHMALLOWS”
“STAY A NIGHT, OR JUST USE OUR BATHROOMS!”
A creative, human message makes your park feel less corporate and more like a home on the road. Use “Pacman” or “exploding” animation styles for extra fun.
#7 Alert Passersby to Safety or Policy Info
Sometimes, safety or policy updates need to be seen fast. Use your LED sign to:
“QUIET HOURS START 9PM – THANK YOU!”
“FIRE BAN IN EFFECT – NO OPEN FLAMES”
“POOL CLOSED FOR MAINTENANCE TODAY”
This is especially helpful if your front desk is closed at night or if your park uses contactless check-in. With just a few words, you can keep everyone in the loop.
#8 Display Booking Instructions for After-Hours Arrivals
Many campers arrive after sunset. Make life easier by displaying:
“TEXT 555-1234 TO BOOK A SPACE”
“SCAN QR CODE ON OFFICE WINDOW”
“SITE MAP & OPEN SPOTS POSTED AHEAD”
Even if you don’t have staff on-site 24/7, your programmable LED sign can guide late arrivals to self-check-in and prevent you from losing that night’s income. With clear instructions scrolling in bright LED lights, it’s impossible to miss.
Final Thoughts: Turn Roadside Attention into Real Bookings
A scrolling LED sign is your 24/7 front desk, tour guide, and marketing manager all rolled into one. For RV parks and campgrounds that rely on visibility and quick decisions, these bright signs are tools that work while you sleep.
They help you:
Fill vacancies faster
Promote events and deals
Guide travelers safely
Show off your park’s personality
If you’re looking to grow your bookings this summer, invest in the power of clear, customizable roadside messaging!
—
Ready to try it out? Affordable LED offers programmable LED signs designed for outdoor use, featuring easy-to-use controllers and comprehensive support. Check out our outdoor units at AffordableLED.com today!
Comments
Post a Comment