Learn why and how programmable LED signs can keep customers coming all season long.
The holiday season is one of the busiest times for businesses, and with so many shoppers on the go, staying visible is key. Using a scrolling LED sign is one of the smartest, most affordable ways to grab attention and share updates like extended holiday hours. Unlike printed signs that can get lost in the crowd, LED signs show vibrant messages that move, literally, helping your store stand out during those bustling nights and weekends.
So, how can you make the most of your LED sign this holiday season? Let’s break it down
Understanding Extended Holiday Hours
Extended hours can make a big difference during the shopping rush. Many customers are juggling work, family, and gift-buying, so giving them more time to shop shows you understand their needs. The National Retail Federation forecasts that the total spending of U.S. consumers in November and December 2025 will be between $1.01 trillion and $1.02 trillion.
Think about it: if your store stays open an hour or two later than usual, that’s extra time for people to make last-minute purchases. The same applies to restaurants and service shops, customers appreciate flexibility, especially when they’re in holiday mode.
But having extended hours only works if people actually know about them. And programmable LED signs can do just that.
Why Use a Scrolling LED Sign?
A scrolling LED sign catches eyes instantly. The movement of words and flashing colors naturally draws attention, even from a distance. You can program short, looping messages like “We’re Open Until 10 PM!” or “Holiday Hours: 8 AM–9 PM Daily!” to let everyone know you’re ready for business.
The best part? You can change your message anytime. No printing costs, no waiting for designs. A few quick clicks, and your LED sign can announce today’s deals, tomorrow’s hours, or next week’s specials.
Plus, LED signs perform well in all weather conditions. Snow, rain, or bright sunlight, your message remains clear and easy to read. For many small businesses, that’s a huge advantage during unpredictable winter weather.
How to Use LED Signs to Promote Extended Hours
Here are some practical and creative ways to make your LED sign work harder during the holidays.
#1 Keep It Simple and Direct
Clarity beats creativity when space is limited. Use short, clear messages that instantly communicate your point. For example:
“Open Late for the Holidays!”
“Extended Hours: Till Midnight!”
“Early Bird Specials 7–10 AM!”
Programmable LED signs can display text in various animation modes like flashing, falling, or shooting effects. These movement patterns can make even the simplest message stand out.
Avoid overloading your sign with too many words or symbols. The key is to make your message readable within a few seconds, even from a moving car.
#2 Use Animation Wisely
While animations like "exploding," “falling,” or “flashing” attract attention, they should never distract from the main message. Choose an animation that enhances readability rather than one that overwhelms it.
For instance, if you’re announcing longer hours, a simple flash or scroll is ideal. Save the more eye-catching effects for special promotions or greetings, such as “Happy Holidays!” or “Thank You for Shopping Local!”
#3 Schedule Messages by Time of Day
You can program your LED sign to display different messages depending on the time. Early in the day, remind customers about your morning deals. In the evening, promote your late-night hours.
This smart scheduling helps keep your content fresh and relevant. For example, a coffee shop might display:
Morning: “Grab Your Peppermint Latte! Open at 6 AM!”
Afternoon: “Skip the Rush! Open Till 10 PM!”
The flexibility of a programmable LED sign makes it easy to adapt your messaging without hassle.
#4 Add a Holiday Touch
People love festive energy during the holidays. Incorporate cheerful messages like “Open Late for Santa’s Helpers!” or “Shop Bright! We’re Open Until 11 PM!” Use red and green color combinations or light snowfall graphics to match the season.
Adding these small details can make your business feel more inviting. It’s a simple way to spread cheer while reminding customers you’re open when others might be closed.
#5 Highlight Promotions with Your Hours
Extended hours are great, but pairing them with a limited-time offer makes them even more effective. Try something like:
“Open Until 11 PM – 10% Off Tonight Only!”
“Extended Hours! Free Gift Wrapping with Purchase!”
Deals and convenience are most likele the top reasons for visiting physical stores for shoppers during the holidays, so combining the two in your LED messages appeals to both motivations.
Quick LED Sign Tips for Different Types of Businesses
Different businesses can use LED signs in unique ways during the holiday rush. Here are some tips for them in your establishment:
Retail Stores
Retailers benefit most from visibility. Place your scrolling LED sign where passing drivers or pedestrians can easily see it. Announce key dates, like “Open Dec 24 Until 10 PM!” or “After-Christmas Sale: Starts Dec 26!”
You can also use your sign to update stock information for popular items, such as “Hot Gift Alert: Smart Watches Back in Stock!” The quick updates help customers make faster buying decisions.
Restaurants and Cafes
The holidays bring in diners looking for quick bites and warm drinks after shopping sprees. Use your LED sign to highlight your extended hours, daily specials, or festive menu items.
Examples:
“Warm Up with Cocoa! Open Till 11 PM!”
“Late-Night Bites All December!”
These messages are easy to program and keep your restaurant top of mind for hungry shoppers.
Service Businesses
Salons, gyms, repair shops, and car washes also get busy during the holidays. People are prepping for events or cleaning up after road trips. Display your adjusted hours and appointment availability with messages like:
“Open Late for Holiday Appointments!”
“Extended Hours: Book Your Spot Now!”
This reassures customers that you’re available to meet their needs even during hectic schedules.
Final Thoughts
Promoting your extended holiday hours shouldn’t be complicated or expensive. With a scrolling LED sign, you can communicate changes instantly, attract more customers, and add a little holiday sparkle to your storefront.
The flexibility, visibility, and affordability of LED signs make them one of the best tools for small and mid-sized businesses looking to shine during the busy season. As shoppers rush to check off their lists, your glowing sign ensures they know exactly when and where to find you bright, clear, and open for business.
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