Starbucks could surely keep their scrolling LED sign hanging for a longer time . Since the coffee company company’s humble beginnings back in 1971, their humble store in Seattle ’s Pike Place Market has grown into 18,000 stores all over the world in 60 countries. The company’s numerous awards and success has not extinguished their burning desire to inspire and nurture the human spirit. Starbucks continues to make bring about a positive change one person, one cup and one community at a time. It is rare to find a company that strives to balance profitability and social conscience just like Starbucks. The numerous achievements and awards received by the coffee company have not, even for a bit, planted in its management and employees a seed of complacency. Starbucks never ceased to pursue innovation not only for their product offerings but their overall impact to the society as well as reflected in the company’s Global Responsibility Report that has been published and shared to t...