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A Business with a Conscience: Starbucks’ Uses LED Lights for Green Initiative


Starbucks could surely keep their scrolling LED sign hanging for a longer time.

Since the coffee company company’s humble beginnings back in 1971, their humble store in Seattle’s Pike Place Market has grown into 18,000 stores all over the world in 60 countries. The company’s numerous awards and success has not extinguished their burning desire to inspire and nurture the human spirit. Starbucks continues to make bring about a positive change one person, one cup and one community at a time.

It is rare to find a company that strives to balance profitability and social conscience just like Starbucks. The numerous achievements and awards received by the coffee company have not, even for a bit, planted in its management and employees a seed of complacency. Starbucks never ceased to pursue innovation not only for their product offerings but their overall impact to the society as well as reflected in the company’s Global Responsibility Report that has been published and shared to the public since 2001.

As a result of their consistent effort to inflict a positive change, Starbucks has been recognized as one of the World’s Most Ethical Companies by the Ethisphere Institute for the past 6 years.

The 2011 Global Responsibility Report of Starbucks focused on ethical sourcing of quality coffee, sustainable environmental stewardship and community involvement. AffordableLED admires the company’s thrusts and initiative to forge meaningful partnerships with non-government organizations, policy makers, competitors and other individuals for the greater good.

We especially would like to share with you the energy efficiency goals of Starbucks and their progress with them as stated in Global Responsibility Report from last year.

Energy Conservation Goal: Achieve a 25% reduction in the energy consumption of company-owned stores by 2015

In 2011, Starbucks made progress in this area by reducing the company’s electricity use by more than 7.5% since 2009 

Photo Credit: Starbucks
Fast Facts
  • 80% of the direct carbon footprint of Starbucks comes from the power used by their stores, offices and roasting plants
  • In 2011, the company launched its pilot program that tests their energy management systems in the United States. Remote monitoring and controlling of the store’s heating, ventilation and air conditioning equipment contributes greatly to energy savings.
  • Starbucks replaced incandescent and halogen lighting fixtures with LED lights for more than 7,000 stores in Canada, China, Germany, United Kingdom and the United States. This resulted to the further decrease the energy consumption of stores by 7%
  • Further improvements include upgrading of signage to LED lighting among others

LED lighting has proved its merits in generating more savings by lowering electrical costs. Starbucks Coffee Company is only one of the many companies who are taking concrete steps to becoming a full-pledge green business that will benefit many.

For more information on Starbucks’ initiatives, visit them here. 

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