Be on the look out for these digital signage blunders. In our article last week , we’ve discussed why going digital is the wiser choice when choosing signage options, and we hope we were able to convince you to go for LEDs! Now before you make your first purchase of neon or LED open signs for your store, make sure you’ve taken the right steps to ensure you will avoid these common mistakes. Buying an LED sign without having any plan or goals Investing in your business is a wise move, but making investments without a purpose or goal is a huge mistake. Before you go and purchase an LED sign or any type of signage for that matter, you must already have a whole concept set in place. You must know your purpose for purchasing one, the message you want to impart, and the reaction you want to receive from your audience. Like any other advertising campaign, your purpose must be clear so that the messaging and execution is effective. What happens when there is no clear direction?...