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Digital Signage in Campuses and Best Practices You Can Apply Today


Still wondering how the Jetson kids went to school?

Though the popular cartoon series in the 90s has long said goodbye to its audiences, it is only today that we get a feel of how they lived in the future. Technology continues to be more sophisticated day by day. With that, a scrolling LED sign can be used in many different ways other than just advertising.

Academic institutions in the United States and all over the world have joined in the digital signage bandwagon as well. Digital Signage Today has shared an infographic with facts and information that shed light on this new inventive means of communication in campuses.  

Where do colleges and universities use digital signage?

  • -- Community information
  • -- Room schedules
  • -- Advertising network
  • -- Interactive whiteboard
  • -- Digital menu boards
  • -- Interactive kiosks
  • -- Entertainment networks
  • -- Campus events
  • -- Video walls
  • -- Video scoreboard

With the growing patronage and use of the digital signage platform in school campuses, here are some fast facts on digital campuses that shaping how students learn and use technology today:

  • -- By 2015, the growth of interactive flat panel display use for educational purposes is expected to increase to 22% worldwide and 47% in the U.S.
  • -- The global spending on IT hardware for education is expected to double by 2015
  • -- 2,200 North American campuses were expected to deploy digital signage systems in 2011. There has been a great increase from 1,500 noted in 2010
  • -- 13,000 units of digital displays were expected to be utilized in 2011. There was a significant increase from the 8,400 noted the previous year

How is a digital signage used by academic institutions?

Digital signage networks are mainly used for mass notification that happens real-time since messages on this digital technology is easy to create and edit. According to the infographic, 22% of schools use digital signage for that purpose and 47% more are planning to deploy the same mass communication channel in their campuses.



Using a digital signage within the school premises is no different than making use of this cutting edge technology for your restaurant or retail store. A white paper produced by NEC Unified Solutions, Inc. shares 10 helpful tips and guidelines on digital signage use:

1.      Centralization is important. Management and administration of digital signage systems should shared by authorized users.
2.      Automate content to be able to function even without a network connection.
3.      In creating the content, make use of an application that supports various rich media types including MPEG, AVI, JPEG, GIF and MP3 to name a few
4.      Scheduling the release and recall of content can keep the platform focused which will allow the audience to take notice and understand the information better
5.      Create a documentation scheme or protocol to make content accessible for re-runs or future use if needed
6.      Templates are timesavers. Having an easy to follow outline could reduce time spent in creating content
7.      Update platform sponsors and advertisers regularly through well-written reports
8.      Allow multiple individuals to have access to varying roles and responsibilities based on predefined access controls
9.      The building management as well as the content stakeholders should work hand in hand in order to maximize viewer experience
10.  Digital signage solution should delight others!

For more practical tips on using a digital signage, learn from the practices employed by college campuses by downloading the white paper here. 

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